Primera unveils new label printer at Labelexpo

Visitors to the show will be able to see live demonstrations producing short runs of full-color labels in any size or shape.

LX610 enables label printing at up to 4800 DPI with a built-in digital die-cutting mechanism. The desktop-sized printer comes with easy-to-use software for laying out print and cut files.

The new printer has been developed with professional print businesses, ad agencies and graphic design shops in mind. It can be especially useful for producing samples, prototypes and short runs for client approval before ordering hard-tooled or flexible dies.

‘Primera has always been known for innovative products and LX610 is no exception. It’s the only full-color, desktop printer/cutter in the world that delivers photo-quality labels in any size and shape in just seconds each. LX610 will prove to be an invaluable tool for label converters and other print providers to provide customers with accurate label samples before full production begins,’ said Mark D. Strobel, Primera’s vice president of sales and marketing.

‘Short runs of hundreds or a few thousand custom-shaped or sized labels at a time are also possible with LX610, providing even more value and flexibility to our customers.’