Avery Dennison opens $65 million expansion in Luxembourg

Avery Dennison has opened its expanded production facility at the Rodange plant in Luxembourg, completing a $65 million USD project to strengthen its European manufacturing footprint. The previously announced investment is one of Avery Dennison’s largest operational initiatives globally in recent years.

Left to right: Jeroen Diderich, vice president and general manager, Label and Graphic Materials Europe; Kamran Kian, vice president, global operations and supply chain, Label and Graphic Materials; Etienne Schneider, deputy-prime minister, minister of the economy

‘This investment creates a number of advantages for Avery Dennison in Europe,’ said Tim Presto, vice president of supply chain and operations, Europe, at Avery Dennison. ‘It gives us a more flexible and agile production network, increases our topcoating capabilities and helps us to better address fluctuations in customer demand. With its modern set-up and central location, the new expansion supports our sustainability ambitions. It leverages our footprint to minimize our CO2impact by reducing the need for transport within the production process, while putting us closer to more of our customers. Finally, and most importantly, it gives us state-of-the-art machines and equipment that strengthen our product quality while maximizing uptime.’

The expansion incorporates a state of the art, multi-capability coater, additional slitter capacity, a new packaging line and an automated warehouse.

The total space in Rodange has increased by more than 12,000sqm and is designed to deliver sustainability benefits related to waste management, energy consumption and water-use efficiency. In addition, by building the facility in a location closer to more of its customers, the company said it anticipates an annual reduction in greenhouse gasses of 700 tons from reduced delivery-related energy consumption. 

Etienne Schneider, deputy-prime minister, Minister of the Economy, said: ‘The expansion of Avery Dennison’s Rodange production facilities confirms the dynamism and healthy growth of the Luxembourg industry – with a strong focus on Industry 4.0 digital technologies like automation, robotics or big data. I strongly welcome that Avery Dennison values the Luxembourg economic environment for innovative and sustainable manufacturing and has built its project on sustainability right from the beginning.’