Macfarlane Labels helps crisp brand develop resealable packs

To facilitate this new design, Macfarlane Labels has introduced its Reseal-it system to the packaging. Reseal-it is an easy open, resealable labeling system that allows consumers to easily open products and seal them again, without the fuss of cling film or storage containers.

This ensures freshness and pack integrity, Macfarlane Labels said, whilst helping to prolong the life of the food product resulting in less food waste.

Macfarlane Labels already provides Reseal-it for other brands across the UK, Europe, US and Canada on packs containing sliced meats, cheese, biscuits and cookies, where consumers value the ability to open and reseal the packs again and again. 

The Reseal-it product is now used by a range of customers on more than 170 million packs a year.

The Seabrook Lattice crisp packs are the first design of their type in the snack market, according to Macfarlane Labels, and have been created to allow crisp packets to be opened simply and shared easily whether in a café, the office or travelling, and then resealed to maintain freshness.

The unique resealable label is being launched initially with 40g packs of Seabrook Lattice crisps.

Macfarlane Labels sales director Clive Jackson said: ‘We know that one of the most important issues facing consumers is the ability to open and close packs – especially in the snacks market, where they might not want to consume all the contents at once.

‘Macfarlane’s Reseal-it system solves this issue neatly, making Seabrook’s lattice crisps easy to open, share and reseal, keeping their crisps fresh until the last one’s gone.’

Kevin Butterworth, marketing director at Seabrook Crisps, said: ‘Often, the best ideas are the simplest and we’ve invented a peel and share pack format that shoppers will love, because the product is more adaptable and enjoyable to use.

‘Whilst the packets can also be opened in the conventional way like the standard bags, the re-sealable peel front is a simple and convenient serving solution that complements the premium position of our new lattice cut range, providing even more appeal for our target audience.’