Perfume packaging picked as Carton of the Year

Produced by Carl Edelmann, who also carried out structural design work for the packaging, using cartonboard from Stora Enso for brand owners Cura Marketing, the Fernanda Brandao carton was to reflect the shape of the bottle and provide ‘maximum focus and dynamics’.

The judging panel said they had not seen such an innovative shape before and, as well as being good to look at, the carton was very pleasant to handle. ‘This combination of shape, print and finish came together to produce an exceptional carton’, the judges said, and which they felt would have excellent stand out on the shelf in a sector that was very competitive.

Carton of the Year was presented as part of the wider Pro Carton ECMA Award 2014 program, with the awards presented at a gala reception at the end of the first day of ECMA Pro Carton Congress 2014.