Re:Close tape headlines in Latin America

Another reason for the ongoing shift lies in the growing consumer demand for companies to show environmental responsibility. Brand owners and consumers are seeking out products that offer sustainable solutions and maintain convenience. Re:Close addresses both needs. By retrofitting applicators, brands and their packaging manufacturers can actively engage consumers in the journey and explain the vital role packaging plays in supporting the environment.  

 

‘The resealability market throughout Latin America is growing rapidly,’ said Ian Beresford, Essentra Tapes’ head of Marketing and Development. ‘Consumers are demonstrating a clear preference for brands marketed in reclosable packaging, and regional brands and suppliers are actively seeking out our Re:Close tape to meet growing demand.’ 

 

Re:Close tape is becoming popular in the pantry goods and snacking aisles. It can deliver practical benefits such as freshness, ease of use,  food waste reduction, storability, convenience and flexibility, whilst allowing brands to maintain their packaging and therefore brand presence in the home. Re:Close tape can be used as promotional carrier that allows changing the tape and not the pack when running on-pack promotions.  

 

‘Consumers worldwide are showing clear messages regarding their packaging preferences, seeking out options that are better for the environment,’ added Beresford. ‘Greener solutions like recyclable, biodegradable and refillable are rooted in Latin American consumer minds, and yet there is still a gap between what consumers want and the available solutions offered. That’s why Carlos Valle and his team on the ground are prioritizing sustainable packaging solutions in Latin America.’ 

 

‘As food prices rise, reclosable features migrate from high-value goods to lower-value products. Creating a pack in a way that can be resealed easily and effectively helps prevent food waste and alleviates environmental impacts,’ said Valle, Essentra Tapes’ LATAM sales manager. ‘Communicating the storage and freshness advantages with a reclose feature also increases brand value.’  

 

Essentra Tapes deliver tear tapes and applicator to diverse markets, including paper and board, flexible packaging, eCommerce, tobacco, and FMCG, across Europe, North and South America and Asia.