Tower Products Europe (TPE) expands across the continent

The Dutch chemical manufacturer plans to expand its dealer network across sheet-fed, heatset, coldset, narrow-web and flexo printing markets focusing on Germany, Benelux and the UK.

TPE is looking to expand its dealer network across Europe
TPE is planning to recruit new dealers for the range of its environmentally sensitive fountain solutions, washes and auxiliary products such as cleaners, conditioners and lubricants from low VOC washes to anilox roller cleaners. 
 
‘We’re now at an important stage of our expansion where we need to recruit dedicated dealers to help us to the next level. As one example of our growth, in the Netherlands we experienced a success-rate of 95 percent in converting and migrating customers from third-party pressroom chemicals to Tower products,’ said Perry Theijn, manager of TPE. 
 
The new dealers will benefit from TEP’s in-house R&D expertise to fine-tune the products for specific customer requirements and press brands, as well as marketing tools including personalized brochures, sample products and an online store.
 

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