Bellissima available through Hybrid’s CloudFlow

Hamillroad Software, one of the global leaders in advanced screening, has partnered with Hybrid Software to integrate Bellissima DMS, its flexographic screening technology, with Hybrid’s CloudFlow enterprise production workflow.

The partnership follows a spike in global demand to make Bellissima available through CloudFlow and brings together two technologies, offering trade shops, packaging converters and brand owners the opportunity to adopt this technology. The integration is expected to be available in Q3 later this year. 

Pierre Hammond, Hamillroad’s commercial director, commented: ‘The strategic partnership with Hybrid Software completes our full release of Bellissima’s next-generation eco-system and will give CloudFlow users full access to all of Bellissima’s advanced product features, offering them the most innovative screening solutions in the industry today.’

Bellissima delivers screening capabilities, including the solid ink densities on traditional LAMs flexo plates, as well as smooth fades-to-zero. Other new product features include support for the Kongsberg cutting table and new screens developed and optimized for water-based inks. 

Jane Petrucci, head of marketing at Hamillroad, said: ‘The full release of Bellissima’s next-generation eco-system today is an important milestone for Bellissima. New key integrations with hardware and software used in the flexo industry have opened additional opportunities for Bellissima across the world. We’re excited about the future and keen to speak with packaging converters and brand owners wanting to elevate the impact of their packaging.’