Hybrid Software opens office in China

The new office will be headed by Xiang Qiang, general manager of Hybrid Software China. The team includes Wang Cheng, technical director, two technical engineers, and two sales professionals responsible for the Southern and Eastern China market. 

The new Chinese team will focus on delivering professional training and technical support to customers, improving relationships, and further expanding the company’s market share in the country.

‘China is a key growth market for automation in label and packaging segment, with an increase in the requirement for time-saving and cost-effective solutions and we’re seeing a host of opportunities for Hybrid Software,’ commented Xiang Qiang. ‘In the near future, our entire China team will focus on delivering professional training and technical support to our customers, helping to provide a faster response and improve the relationships with them.’

Guido Van Der Schueren, chairman of Hybrid Software group, added: ‘We are excited about the opening of our latest office in Shanghai. This is an important step for Hybrid Software to enhance our growing position and unlocking the regional potential in China market.’

Their opening ceremony attracted over 200 attendees, including Bruno Jans, consul general of Belgium in Shanghai, Bart Boschmans from Flanders Investment & Trade, as well as label and package converters, suppliers, strategic partners, and media.

After the opening ceremony, the company held a seminar focused on new pre-press technology with speakers from Hybrid Software, Xyerptech, Landa, CGSORIS, XSYS, GMG China, Miraclon, Deltazo, and Pan-color.