Phototype integrates PantoneLIVE with print quality management system

Under the terms of the agreement, Phototype customers, including brand owners, printers and converters, have access to PantoneLIVE, a cloud-based ecosystem that makes it easy for brand owners, printers and converters to define, develop and share precise spectral definitions for brand color palettes based on specific substrates, print processes, inks and application methods.

By integrating its proprietary print quality management system with PantoneLIVE, Phototype has added access to PantoneLIVE libraries from within its system to verify color accuracy during the design and production processes.

David Olberding, co-chief executive officer of Phototype, said: ‘We are very excited about the integration of our print quality management system with PantoneLIVE.  It takes our already robust and highly successful solution to the next level.

‘The print quality management system has been one of our most powerful and well received service offerings – providing our clients with significant data about and visibility into their supply chains by sampling press runs at regular intervals to determine how a job is performing. This data is then collected and paired with business intelligence tools to give our clients real-time, continuous information.  Now, with our PantoneLIVE integration, our clients will have access to the entire PantoneLIVE library of colors. This will enable even more reliable specification, measurement, management and reporting of color data throughout the packaging lifecycle.’

Sonia Megert, vice-president of X-Rite’s Pantone digital business, said: ‘This strategic partnership represents the first full-scale deployment of PantoneLIVE by a premedia supplier that includes coordination among brand customers and print suppliers.

‘Phototype’s adoption of PantoneLIVE validates the benefit this innovative service brings to the packaging supply chain, including brand owners, designers, premedia professionals and packaging converters.

‘It also demonstrates the value of the open PantoneLIVE ecosystem, which can be integrated with solutions such as Phototype’s print quality management system, even when X-Rite and Pantone offer similar solutions. We believe it is important to choose the right solution mix for each client, regardless of origin.’