Bruce Hanson named CEO of AWT Labels & Packaging

During his 25-year career, Hanson has held numerous strategic leadership roles at RR Donnelley, most recently as president of the Labels and Forms business unit.

‘I am thrilled to be joining the exceptional team at AWT and grateful to find shared core values that focus on the customer, employees, and shareholders,’ said Hanson. ‘AWT's reputation as an innovative, customer-centric organization has led to tremendous growth over its long history, and I'm eager to build upon that strong heritage by broadening value for our clients.’

AWT is consistently recognized by industry organizations with awards for print quality and leadership. Recently, AWT was named Supplier of the Year by one of the company’s numerous Fortune 500 clients. Additionally, in 2020, AWT was the recipient of the Tag and Label Manufacturing Institute’s Calvin Frost Environmental Leadership Award for sustainable products and initiatives.

‘Bruce’s outstanding track record and team-based leadership style will be an excellent fit with the AWT leadership team,’ commented Eric Kanter, managing director of Morgan Stanley Capital Partners. ‘His background in healthcare and labels uniquely qualifies him to immediately impact the strategic path for AWT and unlock the integrated solutions current, and future customers will enjoy. Bruce’s character, vision, and commitment to delivering value to customers will serve the company well as we take the organization into the next stage of growth.’

Michelle Zeller, president of AWT Labels & Packaging, added: ‘Bruce will be a great partner for the AWT team and joins at an exciting time for the company as we continue to experience rapid growth and further deepen our strategic value and enhanced client experience. We are excited for him to join our organization.’