Beneduce x Razza peelable wine sticker

Abraham Lule created peelable wine sticker for a limited-edition release from Beneduce Vineyards and Jersey City pizza restaurant Razza. 

The wine itself is straight out of New Jersey, a white field blend that’s fermented with some of Razza’s sourdough yeast culture. 

The labels are a continuation of Lule’s previous work with the vineyard, a cleverly cute bottle featuring a simple illustration of two hands tossing up a piece of pizza dough into the air. What’s more, the ‘dough’ in question is actually a peelable sticker that drinkers can move up or down the bottle to their heart’s delight. According to Lule, the sticker was also added by Razza’s employees, ‘the same that hand-picked the grapes for [the] wine.’ 

And, the label utilizes Avery Dennison’s Grape Touch paper, a wood-free paper consisting of 15 percent grape waste and 85 percent FSC-certified pulp. Further, the neck seal is a tip of the cap to pizza sauce, a vibrant red addition that reads ‘best enjoyed with pizza’. 

Credits 

Beneduce x Razza Lto Wine 

Designer: Abraham Lule  

Client: Beneduce Vineyards 

Copywriting: Corey Lewis  

Photography: Chelsea Kyle  

Food styling: Drew Aichele 

Photo assistants: Nicholas Beaudet and Gabrielle Lakshmi 

Studio: Work by Lule 

This article was sourced from the Dieline and published with persmission.