Epson brings SurePress and ColorWorks to Labelexpo Europe 2023

Epson will demonstrate its label printing technology at Labelexpo Europe in Brussels from September 11-14 in Hall 9, Stand A50. Both of Epson’s SurePress digital label presses – the L-6534VW and L-4733AW – will be on display in Epson’s stand, as well as Epson’s ColorWorks on-demand color label printers. 

‘Epson’s labeling solutions help businesses respond to the demands of the moment – faster turnaround times, shorter runs and lowering labor costs with automation,’ said Victor Gomez, director, Epson America. ‘Labelexpo is an ideal venue to demonstrate Epson’s labeling solutions and allow attendees to see and experience them in person.’

For North American prospective customers not traveling to Europe for Labelexpo, Epson offers in-person demos of its label presses and printers at its Executive Briefing Center at the Epson America headquarters in Los Alamitos, Calif. Product briefings include one-on-one meetings showcasing Epson’s leading technology, design philosophy, environmental initiatives, and the profitable opportunities for businesses.

The SurePress digital label presses deliver accurate spot colors and gradients required for brand-quality color prime labels and packaging. The SurePress L-6543VW with orange ink has a 92 percent Pantone coverage certification within Delta E of 1.5.1 A vertically integrated design with Epson-manufactured components, including ink, printheads, LED pinning and curing, SurePress offers stable and predictable production. All SurePress models are Pantone certified.

The ColorWorks label printer lineup helps businesses print cost-effective color labels on-demand for virtually any application, including product, packaging, barcode and shipping. Epson will also demonstrate an automated labeling technology using two ColorWorks label printers, a smart camera and an Epson robot. The demo will showcase a medical industry application requiring labeling of various size prescription containers. The automated process eliminates human handling, which is necessary for certain medications, and helps to mitigate any potential human labeling errors.