Brook & Whittle acquires Label Impressions

Label Impressions is a well-established provider of unique printed label with partnerships across several segments of household and personal care, premium beverage, beauty and cosmetics, nutraceuticals, food, cannabis, amongst other end markets.

The addition of Label Impressions' West Coast presence to Brook and Whittle's existing footprint in the Northeast, Midwest and South results in a coast to coast US manufacturing network. Label Impressions also introduced a number of new capabilities to Brook & Whittle including sachets and packets, stand up pouches, security labels, smart packaging, protective packaging, and augmented reality. Similar to Brook & Whittle, Label Impressions is highly focused on sustainability.

‘Label Impressions is a very exciting business that we are thrilled to acquire. We have uniquely aligned cultures focused on market leading innovation, which we believe will result in a very productive partnership,’ stated Mark Pollard, CEO of Brook & Whittle. ‘We are eager to combine our efforts on product development and sustainable packaging solutions. Jeff and his team have built an amazing company that truly parallels Brook & Whittle's vision and strategy, and I look forward to working with them to better serve our customers together.’

Label Impressions' sole owner, Jeff Salisbury, has run and significantly grown the business since 2005 when he took over for his father, Ted Salisbury, who founded Label Impressions in 1988. He will join the Brook & Whittle team and continue to be a shareholder.

‘Jeff has driven remarkable growth at Label Impressions over the last 15 years, and we are extremely excited for him to join our team. Jeff will be a very strong asset in continuing our successful innovation strategies, and I look forward to working with him in further expanding our offerings to better serve our customers,’ added Pollard. ‘Jeff will be the voice of the customer inside Brook & Whittle's innovation team, communicating and coordinating the needs of the customer to ensure the solutions are tailored for success and deliver a unique value proposition.’

‘We have a strong history of consistent quality, technical expertise and innovation,’ commented Salisbury. ‘This partnership will further enhance our value proposition to customers, and we are excited to bring our insights to the Brook & Whittle team. The strong core values held by both Brook & Whittle and Label Impressions are remarkably similar. I truly believe that our organizations will thrive together.’

Brook & Whittle is majority owned by private equity firm Snow Phipps Group. This acquisition is the third add-on transaction that Brook & Whittle has completed since Snow Phipps' initial investment in October 2017. Brook & Whittle acquired Prime Package & Label in November 2018 and Croydon in May 2020.

‘We are pleased to have the opportunity to partner with Label Impressions and are enthusiastic about our future together,’ stated Don Sturdivant, chairman of Brook & Whittle and operating partner at Snow Phipps. ‘Label Impressions' West Coast manufacturing presence will allow us to more effectively serve and manage our growing customer base.’