PacSun selects Nedap as RFID partner

Nedap has partnered with a lifestyle retailer, PacSun, to implement RFID across the company’s fleet of stores to increase inventory accuracy and deliver data-rich insights for operational processes. Deployment is estimated to be completed in Q1 2024.

PacSun has chosen Nedap’s iD Cloud technology to increase inventory accuracy, inform replenishment decisions and improve both omnichannel and in-store experiences.

As a new technology for PacSun, RFID will begin delivering value as stores create higher transparency with customers and fulfill more customer orders.

Shirley Gao, chief digital and information officer at PacSun, said: ‘Meeting our Gen Z customers in how they want to shop is crucial. PacSun shoppers are social media savvy and shop our exclusive merch drops with urgency. We pay attention to our customers’ desired preferences and listen to them every second of every day - including their expectations of a seamless shopping experience.

‘To achieve this, PacSun is a digital disruptor, and we actively invest in technologies that will help take our brand experience to the next level. Partnering with Nedap is helping us unlock competitive advantages as we tap into data-rich fulfillment and operational cheat codes to get the right product to the right stores for the right customers.’

Nedap’s iD Cloud Store was chosen by PacSun after rigorous market research and competitor analysis.

Nedap’s Virtual Shielding algorithms digitally identify article location at 98 percent accuracy, a labor-saving contribution to selecting the iD Cloud Store. Nedap’s technical capabilities, consultative culture, and clear expectations and deliverables prioritization made PacSun and Nedap a culturally aligned partnership.

Nedap’s Ailen Bilharz, head of North America for iD Cloud, commented: ‘PacSun is ready to use tomorrow’s technology today – rolling out RFID to its stores. The PacSun group is looking at RFID with exciting business cases in mind.

‘We’re beginning with building strong basics while keeping each decision future-focused. We look forward to the future of our partnership, from exploring shrink analytics to diving deeper into distribution centers, so PacSun can continue to offer the premier omnichannel experience for their strong Gen Z customers.’

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