HP Indigo unveils a new 200K digital press

HP Indigo has launched its new HP Indigo 200K digital press, aimed at the digital flexible packaging market.

The new HP Indigo 200K digital press was unveiled to attendees at HP’s VIP event in Tel Aviv this week.

The new press is based on HP’s successful install base of over 300 HP Indigo 25K digital presses worldwide. The new HP Indigo 200K digital press increases the productivity of high-margin, short runs that can be delivered in days with no minimum order size required. HP says the new press, at 56 m/min is 30 percent faster than its predecessor and can help converters realize 45 percent gains in productivity, compared to the HP Indigo 25K. The new machine allows converters to increase the productivity of high-margin, sustainable short runs of digital flexible packaging, that can be delivered in days, not weeks.

‘The HP Indigo 200K is a mid-web digital press especially designed for converters addressing the needs of brands in flexible packaging, but it also serves the growing requirements of the label and shrink sleeve industries for higher productivity and wider format,’ said Noam Zilbershtain, VP and general manager of HP Indigo and Scitex. ‘Flexible Packaging is a growing market, and HP Indigo customers are growing much faster than the market I have no doubt that the HP Indigo 200K digital press will open the door for more flexo converters who want to join the success, and reign in industry 4.0.’

The HP Indigo 200K digital features gravure-matching color quality based on the HP Indigo Liquid ElectroPhotography (LEP) and One-Shot Color technologies. It offers a wide range of ElectroInks, and is designed to print high-coverage packages with white on the majority of the industrial substrate, both surface and reverse. Additional business opportunities include unique brand protection elements.

Following the announcement of UK-based Sirane Group as one of the press' first beta customers, Peter Ralten, commercial and business development director said: ‘At Sirane, we have been looking into digital print for a while now, realizing it is where the future lies. The HP Indigo 200K digital press, with its incredible increase in productivity, opens new business opportunities for us. With the unmatched HP Indigo quality and versatility, we can’t wait to see the results of adding it to our portfolio.’

The HP Indigo 200K digital press achieves efficient production with HP Indigo’s PrintOS software automation capabilities for batching, ganging and variable data, as well as faster, accurate color match and workflow. Automation tools for operator efficiency, coupled with sustainable production, circular packaging and food packaging safety.