Durst Group integrates Amazon program into workflow software

Durst Group, a manufacturer of digital printing and production technologies, has integrated Amazon’s Transparency program into Durst Workflow. With this development, Durst Workflow becomes the first pre-press workflow software to generate and incorporate Amazon’s Transparency codes into production processes.

Amazon’s Transparency program is a product serialization technology that effectively eliminates counterfeits, designed to protect both brands and consumers. With the integration into Durst Workflow, users can directly download Transparency codes, automatically integrate them into their designs and proceed directly to production. The entire process is simple, precise and integrates into existing workflows.

This development enhances product security and consumer trust.

'Our mission is to consistently provide our customers with the best technological solutions,' said Serge Clauss, product manager, software and solutions. 'Integrating Amazon Transparency into Durst Workflow enables brands and print service providers to elevate counterfeit protection to a new level and unlock new business opportunities.'