AWA launches Sustainability Practice

Complementing and further focusing AWA’s market research and advisory services activities, AWA’s Sustainability Practice focuses resources and expertise in market research, targeting support and aligning companies and organizations across the value chain. This includes client companies, associations, NGO’s, and strategic partners on their market research needs related to sustainability, green product and technology, and recycling issues and opportunities. The Sustainable Practice will develop a foundational set of sustainable and circular strategies by understanding one of the world’s most complex, fast-growing, and interdependent industrial systems.

AWA’s Sustainability Practice has been established to create a further focus, building on current and ongoing knowledge work related to sustainability across the sector. Building on past and present project work and industry support, with reliable, practical market research and industry understanding, the focus and expertise of AWA brings the right questions, and market research needs to involve all target verticals in their transition to an ultimately net-zero future.

‘Our AWA Sustainability Practice is a strategic initiative, born from a practical need and subject matter importance, bringing expertise and focus on supporting clients with market research and information needs, building on and enhancing the market research activities of AWA, as we continue to support the industry and help individual and industry-wide initiatives to create a more sustainable and profitable sector,’ said Corey Reardon, president and CEO of AWA Alexander Watson Associates. ‘This initiative and focus will help drive our growth plans, providing the industry verticals in which we specialize with the information, insights, and market research needed for our customers to succeed.’

AWA is focusing and adding resources to enhance market research, the voice of the customer needs analysis and expertise in the Sustainability Practice. It is planning to expand its capabilities and activities in the future through AWA and AWA Conferences and Events, providing vital information sharing and critical networking forums.  

‘We look forward to working with industry customers and partners to support their market research needs in areas related to sustainability, green product, and technology development, and recycling-related data and insights for a greener, healthier, and more sustainable industry,’ concluded Reardon.