AA Labels adds a touch of spice to sauce retailer

According to AA Labels, the presentation of a food item is as important as the taste and quality of the goods. Having the right jar label is critical. This was certainly the case for retailer Hot Scotch when it sought support for its new jar packaging design.

After looking for the best supplier to help, the winning solution came from AA Labels, one of the UK’s leading labels manufacturers, thanks to its bespoke label design service.

Following an initial call to discuss its requirements, Hot Scotch sent graphics to the design team, who could then offer suggestions around design improvements. Graphics were printed on AA Label’s labels on rolls, using its semi-gloss white permanent adhesive labels measuring 190mm x 40mm. AA Labels also supported the design of Hot Scotch’s tamper-proof label featuring a Scottish style design.

‘We had been working on design concepts for a while, and after an initial discussion, AA Labels brought a wonderful new look to Hot Scotch,’ said Navin Sankersingh, managing director of Hot Scotch. ‘It was so easy to work with the team that we will continue to use AA Labels as our business grows.’

Ian Axelsen, business development manager at AA Labels, added: ‘One of the core parts of our business involves the supply of plain and printed labels to a range of customers transitioning from hobby and home production to a small business. To give these businesses as much support as possible, our customer care team will assist with thoughts and ideas around packaging plus support with design services.

‘Over the years, we have seen a lot of initially small producers grow to become significant suppliers within their market sectors. There is no doubt that the level of interest and inquiry has grown during the lockdown periods caused by the Covid-19 pandemic.’