Make a Mark project expands into global brand and design platform

Make a Mark, an innovation project to explore the creative possibilities of the world of packaging, has entered into the next phase in its journey to push the boundaries of luxury packaging design. 

The initiative which has been developed by three global industry leaders — Estal, Avery Dennison and Leonhard Kurz – began in 2021 as a design innovation project inviting the world’s top packaging designers to create new packaging concepts at the intersection of luxury, innovation and sustainability. Three years and 58 designs later, Make a Mark is evolving into a creative platform that aims to inspire and connect global designers and studios to collaborate and explore new possibilities in design. 

As well as celebrating new design concepts, the platform will serve as a hub for creative exchange, providing resources, tools, and opportunities for designers to showcase their work and connect with like-minded individuals. 

This year’s Make a Mark event at Luxe Pack Monaco (30 September to 02 October, Booth E32) will showcase all 58 design concepts from the past three years including designs that have made it to the market, such as JVD Estudio in Chile; Mark Studio in South Africa; and Studio Creà Design in France. The showcase will also include design creations that have received recognition through packaging design awards, including ARD Agency in Switzerland; Backbone Branding in Armenia; Dario Frattaruolo Design in Italy; Olssøn Barbieri in Norway and Omdesign from Portugal, to name just a few. 

Estal CEO, Gerard Albertí, said: ‘Make a Mark aims to create a vibrant platform of engagement for starting conversations and sharing ideas. Our goal is to foster a global community celebrating packaging design and the brilliant minds shaping its future.’ 

Vladimir Tyulpin, Avery Dennison’s market segment leader, premium packaging solutions, commented: ‘Product packaging is often an underappreciated hero in the marketing world, but it’s a vastly important part of the overall development of a product. It's an opportunity to make a statement, provoke emotion, and engage with consumers on a deeper level.’ 

Stéphane Royère, head of business area packaging and print at Leonhard Kurz, added: ‘The last three years have exceeded all of our expectations and we’re incredibly proud of the community we have built. We encourage more designers and studios to reach out and join us as we look ahead to the exciting and dynamic future of packaging design.’