Scott’s unveils new branding and packaging

Scott’s Protein Balls has unveiled a bold new chapter with a refreshed brand identity, featuring cleaner ingredients, updated packaging and a reinforced commitment to purpose-driven nutrition.

Three of the brand’s signature flavors have been reformulated as part of this transformation with simpler, cleaner ingredients. The new packaging highlights these improvements and strengthens Scott’s Protein Balls’ dedication to social impact.

Entering its fifth year as a brand, Scott’s Protein Balls’ new packaging and logo reflect the company’s journey of growth and evolution. The refreshed design features a more modern and youthful look. This bold color scheme stands out on grocery shelves, a cleaner aesthetic and a larger product image to showcase the wholesome ingredients.

It also reinforces the company’s commitment to transparency by clearly highlighting allergens the products are free from, ensuring safer, more informed choices for consumers.

The new hand-drawn logo, along with the tape and stickers on the packaging, is a nostalgic nod to the brand’s early days when Scott’s Protein Balls were made by hand. It evokes the same homemade care and passion that Scott and Lori put into every batch from their kitchen.

Scott’s Protein Balls also reinforces its dedication to giving back, with the new packaging clearly highlighting its partnership with the Breast Cancer Research Foundation (BCRF). The brand continues to donate 1 percent of all sales to support life-saving breast cancer research.