HP and Dynagraph launch HP Indigo and PWP in UAE

Like all other HP Indigo presses, the 7K press offers endless applications using a wide range of media and over 30 specialty inks.   

 

Adir Ariel, Central Europe, Middle East, Africa Regional business manager at HP, said: ‘Digital printing in the commercial arena as well as for labels, packaging and folding cartons has been growing tremendously in the past years. Combined with the evolving consumer taste and the recent unprecedented moment of economic disruption, it is evident that now more than ever, it is our role as technology suppliers to bring wider choice of innovation to the digital printing market in the UAE.’   

 

According to HP, mass customization is the next frontier for both global brands and smaller companies, and HP is already helping brands, like Shutterfly and ePac take their customization further. Design runs that used to number in the tens of thousands can now be customized by unit, which makes labels, cases, POS materials and direct mail more relevant and personal than before. Through the speed and agility of HP digital presses, brands can interact with real world events, for example Cadbury creating a limited-edition Liverpool Football Club Champions Bar.  

 

Ronnie Louw, regional sales manager at Dynagraph, commented: ‘In an ever-changing market, whether it is labels, flexible packaging, general commercial or even folding carton printing, the landscape has forever been changed by the impact of Covid-19. HP Indigo can address all the key areas where these changes have been highlighted in the current print production methods. Whether it be supply chain management and digital inventory with Print on demand supply; predictability of color, cost, repeatability; even regulatory compliance – HP Indigo adds Value to markets where previously the focus was only on volume.’