Amcor opens European Innovation Center in Belgium

Amcor, one of the global leaders in developing and producing responsible packaging, has opened its Amcor Innovation Center Europe (AICE) in Ghent, Belgium, which will pioneer new material technologies to make packaging more sustainable and performant, while focusing on designs that stand out in shops and increase ease-of-use for consumers.

The new facility expanded the company’s packaging innovation hubs around the world in addition to existing centers in the US, South America and Asia Pacific.

‘The opening of the Amcor Innovation Center Europe is a significant investment towards more sustainable, circular, and innovative packaging,’ said Michael Zacka, president of Amcor Flexibles Europe, Middle East and Africa. ‘The center brings together the brightest minds in packaging design and material science with state-of-the-art technology to offer our customers a complete brand solution, from concept to commercial launch.’

In its Innovation Center Europe, Amcor supports brands from concept to shelf using its Catalyst approach. This flexible, collaborative, and creative co-development methodology creates packaging that take into account a brand’s market, consumer needs, sustainability and recyclability requirements and customers’ existing production lines.

The AICE facilitates a range of activities, including the Material Science Center that creates innovative packaging materials minimizing carbon footprint; for instance, by introducing recycle-ready mono-material that can match the performance of common mixed-material solutions; or switching to bio-based and recycled polymer alternatives. The center also supports developments in high-barrier paper packaging and vapor-deposited nanocoating.

The Customer Engagement Center supports collaborative sessions and boasts an observation room for consumer focus groups. The e-Commerce Lab tests and certifies packaging according to ISTA 6 standards, to validate packaging for shipment through Amazon and other ecommerce distribution chains. The soon-to-be-added Packaging and Recycling Test Center will house small-scale packing lines which mimic brands’ own packing lines for in-house machine trials. Recycling equipment will allow Amcor to evaluate packaging for ease of recyclability in the real world.

‘We want to create packaging that consumers like, and that is better for the environment,’ said Noemi Bertolino, vice president of research and development at Amcor. ‘The packaging needs to look appealing, and be easy to open, portion and close. It also needs to be suitable for current and future collection, sorting and recycling infrastructure. At the AICE, we can test packaging against these requirements. For example, in our Customer Engagement Center, we can test whether a child-resistant push-through blister pack for pharmaceuticals is easy for an adult with arthritis to open.’

Amcor has set ambitious sustainability goals for itself. It has pledged to develop all its packaging to be recyclable, compostable or reusable by 2025, and to significantly increase its use of recycled materials. In line with this sustainability commitment, the Amcor Innovation Center Europe is housed in a building that is designed and built according to BREEAM sustainability certification standards.