Beta-Point installs Mark Andy Evolution Series E3

Beta-Point was established by husband-and-wife team Piotr Pohnke and Beata Hoffmann-Pohnke in 2009, having been involved with labels for the previous 20 years.

‘We realized many years ago that Mark Andy presses were way ahead of the competitors who had traditionally dominated the market and noticed the increasing number of their global installations, including our competitors in Poland. This made Mark Andy a serious option when we began planning our latest investment in a flexo press,’ said Pohnke.

Beta-Point focused on two key targets for its new press. First, it needed to be capable of expanding the company’s product portfolio for its existing customers with special, multi-color labels. And second, the new product mix is required to attract new business partners and allow Beta-Point to enter completely new markets in Poland and abroad.

The new Mark Andy E3 allows the company to print large volumes of special multi-color labels as well as introduce special products like peel-off, laminated labels, and wrappers.

‘We have been observing trends in different market areas for some time, so we're very keen to offer multi-color labels in a completely new, higher quality. We wanted them to be interesting and modern to represent the highest standards,’ added Beata Hoffmann-Pohnke. ‘After analyzing offers from Mark Andy and its competitors, we decided that the E3 using UV inks and the new UV curing system would be the best option for us.’

Significantly, Mark Andy’s European location in Warsaw proved another deciding factor. 

‘The final decision included the consideration of service support, and we had received a lot of positive comments from Mark Andy’s other Polish users. This was an extremely important factor and was soon confirmed, with the press’ installation and staff training going very smoothly and without a problem. Mark Andy has been both supplier and advisor simultaneously, and we sincerely appreciate this kind of approach,’ said Pohnke.

‘Working with many different customers involves handling a wide range of orders in terms of volume, from small to large,’ added Hoffmann-Pohnke. ‘The Mark Andy E3 offers us very smooth production of all jobs. It is intuitive to learn and easy to run. After training, our operators could produce all our orders in a shorter time. Although we’re still learning the press and its capabilities, we have already appreciated many positive aspects of having it and are keen to see more of them in the future.’

Lena Chmielewska-Bontron, European marketing manager at Mark Andy, commented: ‘As a manufacturer, we are committed to offering presses that are easy to handle. We know how ergonomics, intuitive and simple operation impact shorter job times. So, we consider all these aspects when designing a new press, alongside advanced technology, and the impact this has on production efficiency.’

Beta-Point owners underline that these aspects were very important in making the final decision. The other important factor was sustainability. All these features have a significant impact on quick changeovers and waste reduction. With an individual servo drive for each printing unit, independent inking and impression, and an advanced web tension control system, the E3 maintains a high-quality printed product. 

‘It fits perfectly with the eco-friendly strategy of our company,’ said Hoffmann-Pohnke. ‘We’re committed to being a modern and sustainable company, and the Mark Andy press chimes with this philosophy. Short make-ready times result in a reduction in energy, ink, and waste. As our plans for the immediate future are very ambitious, Mark Andy’s eco-friendly approach means a lot to us.’

‘On short-run jobs, we can reduce the volume of wasted ink because it is not possible to use it on the next job,’ added Pohnke. ‘So, it’s not just the economy; it’s the ecology that benefits. Sustainable production is not a market standard yet, but we’re convinced that it will be soon, and when it is, we will be well prepared.’

‘It’s good to know that our solutions open new opportunities for printing companies operating for a long time in the market. Mark Andy's presses have always been renowned for the many development options. We were delighted to help Beta-Point bring its new ideas to fruition by offering the innovative and interesting solutions available with an Evolution Series E3. Most important is that in addition to seeing the clear technological advantages of the press, Beta-Point owners appreciated the total package we offered that includes advice and technical and service back-up,’ concluded Lukasz Chruslinski, sales manager at Mark Andy Europe.