Graphica Digital installs HP Indigo 12000 HD

Indian print business Graphica Digital has installed HP Indigo 12000 HD digital press at its facility in New Delhi to meet the growing demand of B2 size printing. The new press will allow the company to venture into sheetfed labels, big-size albums, light packaging in short to medium run lengths, high-end gifting boxes and wedding cards and personalized amateur photo books.

Sanjay Sharma, director, Graphica Digital
The printer features HP Indigo’s liquid electrophotography (LEP) technology. 
 
HP Indigo 12000 digital press also features a fifth ink station for white ink and spot colors. This color range will allow Graphica digital to print wedding albums across different sizes and specialty printing jobs. It will also enable the company to achieve Pantone emulations, using the only Pantone licensed 6 and 7-color on-press in digital printing. 
 
The press enables mixing colors off-press, or a Pantone licensed spot colors can also be used and can be matched to any swatch or color sample on specified substrates. This ability is exclusive to HP Indigo.  
 
HP PrintOS reportedly automates production. Graphica Digital uses this functionality to keep a daily track of its production and to monitor the press’ real-time performance. The usage of PrintOS allows the company to monitor its efficiency and mitigate losses if any, according to HP.  
 
Sanjay Sharma, director, Graphica Digital, said: ‘We are extremely pleased with our association with HP for over five years and our relationship has grown stronger as the HP installations enable us to deliver high-quality printing solutions to our customers. With HP Indigo 12000 HD digital press, we are looking forward to reinventing our business and discovering new dimensions. With this new acquisition, we offer a wide range of applications for the photo market like big size (B2) wedding albums, personalized amateur photo books, gift boxes, and wedding invites. Having the unique capabilities of this digital press in terms of media versatility, production speed, color gamut and growing demand of short runs print jobs, now we can easily fulfill the customer needs for light packaging, sheet fed labels to many start-ups, MSME’s and local clients. This investment reflects our goal to become the first high-quality print service provider in India which has an established world-class digital printing facility and offers world-class products at an affordable price.’  
 
A Appadurai, country manager, Indigo and Inkjet Business Solutions, HP India said: ‘Over the last decade, the digital printing industry has undergone a tremendous transformation. With the revolution of HP’s HD digital printing press for photo and commercial printing industry, today our customers are able to innovate and technologically advance their offerings to meet the evolving needs of the market. We are proud to collaborate with Graphica Digital and hope their trust and faith in HP’s digital technology helps them achieve the highest standard of print quality which will be their competitive differentiator.’ 
 
The HP Indigo 12000 HD digital press is claimed to be manufactured carbon neutral and offers reduced production waste, a takeback program, and energy efficiency.