OpSec Security invests in HP Indigo 6K Secure digital press

With this new technology, OpSec will allow brand owners to integrate secure authentication, personalized customer engagement, and unique digital design featured in labels and packaging.

OpSec Security is one of the industry leaders in integrated on-product and online brand protection, offering complete technologies that protect brand owners, rights owners, and governments worldwide. OpSec has been defeating counterfeits for more than 35 years and its customers include the top 100 most recognized brands on the planet.

The company safeguards more than 13 billion products a year through its diverse portfolio of on-product identifiers and premium, security-enabled trim components. The single-pass capability and secure variable data options of the HP Indigo 6K Secure digital press will increase further the options available to its customers. Highly personalized solutions will incorporate proprietary security, provide an expanded design palette, and ensure rapid turnaround for time-critical product launches and promotions.

Another vital feature of the new press is its ability to place unique identifiers in numerous locations on the label, packaging, or tax stamp. This allows greater personalization to unique customer requirements while linking authentication and engagement data back to OpSec Insight, the company’s secure traceability platform. The integration of dedicated security design software from Jura also contributes to OpSec's responsive design methodologies by providing a seamless method for controlling variable data and creating unique security features in one pass.

‘The capabilities of the counterfeiter are always advancing,’ said Dr Selva Selvaratnam, CEO of OpSec Security. ‘The HP Indigo 6K Secure Press, in conjunction with our advanced Optical Variable Device technologies, provides brand owners the confidence that they will remain ahead of even the most determined counterfeiters. Our ability to print secure, impactful designs on sustainable and recycled substrates, using sustainable security inks from HP, also allows us to offer brands the distinctiveness they need, while upholding their commitment to sustainability.’

‘We are excited to welcome OpSec Security as the first customer of the HP Indigo 6K Secure press in Europe. As a world leader in brand protection, OpSec will set new standards in product authentication using our HP Indigo Secure technology,’ added Amir Raziel, head of strategic marketing for HP Indigo. ‘We expect this partnership to change the standard paradigm for both companies, setting a new bar in anti-counterfeiting.’