Avery Dennison expands AD TexTrace

Avery Dennison has expanded its AD TexTrace portfolio with heat seal and durable printed fabric labels in response to the growing demand for robust RFID embedded inlays.

AD TexTrace Heat Seal LoG (Life of Garment) is a permanent RFID technology for inventory management and brand experience applications. It is available in multiple formats to complement UHF and/or NFC technologies and is designed to last throughout the garment life cycle.

Heat sealable to many fabric substrates such as woven badges, this technology is ideally suited to the apparel, performance, team sports and general retail industries. It is designed to withstand over 100 home wash/dry cycles, dry cleaning and even some industrial wash applications.

Main benefits of the NFC solution include customer engagement, brand loyalty and brand protection, while the UHF option supports inventory and supply chain accuracy, loss prevention, self-check-out and return handling.

AD TexTrace Durable PFL (Printed Fabric Labels) is a unique embedded RFID technology that can also last throughout the garment life cycle, it is ideally suited for apparel and general retail products such as mattress pads, outdoor equipment and furniture covers. Main benefits include durability, flexibility and washability, with this sewn-in technology lasting through 10-12 home wash/dry cycles.

Both technologies support circularity, with the inlays forming data carriers to support Digital Product Passport (DPP) deployment, aiding waste reduction as well as sorting, recycling and reselling initiatives.

Avery Dennison inlays and tags are compliant with ISO 9001:2015 Quality Management and ISO 14001:2015 Environmental Management, which ensure a reliable and state-of-the-art product that meets a variety of application needs.

Mathieu De Backer, vice president innovation and sustainability at Avery Dennison Smartrac, said: ‘We continue to see a growing demand for robust inlay solutions that last throughout the life of the garment. Responding to these calls not only provides assurance and value, it supports clients on their sustainability journeys and ensures greater item visibility.’