Avery Dennison starts operations at new RFID factory in Brazil

Located in Vinhedo, near São Paulo, the new plant measures an area of two thousand m² and has the possibility to be expanded according to regional technology adoption. The factory will produce a variety of inlay designs, available in dry or wet formats, with products for industries such as apparel, food, pharmaceutical, cosmetics, automotive, aviation and more.

'Businesses need to be prepared for constant change in terms of consumer demand and logistics needs, as we have seen recently. We are very excited about the start of this operation, as there is a growing market demand for intelligent labels in Latin America. Combining resources and manufacturing capabilities with our materials science expertise allows us to uniquely connect with our customers,' commented Fabiana Wu, RFID manager for Avery Dennison in Latin America.

Intelligent labels have been widely adopted in many markets as they enable 99 percent plus inventory accuracy and can provide multiple product information, such as the provenance of materials, composition of products, date of produce and a lot more. Thanks to RFID technology, multiple tagged products can be read within a few seconds from a distance of several meters and do not require line of sight, as compared with barcode systems.

'By providing each item with a unique digital identity, intelligent labels allow access to data including product information, origin, authenticity and even insights into the materials of products and how to recycle them. A technology that can help brands leverage more accurate information to significantly improve inventory management, make supply chains more efficient and reduce waste, promoting sustainability across multiple industries,' highlighted Francisco Melo, vice president and general manager of Avery Dennison Smartrac.

'Given the growing demand for this technology,' Wu pointed out, 'Avery Dennison will continue to invest in the region, as we believe that Brazil can further expand our vision of a future in which all products will have a unique identity and digital life, with the ability to create richer consumer experiences, where intelligent labels will be the central basis of this connectivity.'

I.Lab Brazil, an innovation center 

In addition to investments in production capacity, the new plant also hosts an innovation center, I.Lab Brazil, which is a unique experience center that showcases Avery Dennison’s digital ID technology capabilities, including atma.io, connected product cloud by Avery Dennison: A platform that unlocks the power of connected products by assigning unique digital IDs to everyday items, providing unparalleled end-to-end transparency by tracking, storing and managing all the events associated with each individual product — from source to consumer and beyond to enable circularity.

Visitors can interact with live demos to explore how RFID is transforming multiple industries, from retail and apparel to food, beauty, healthcare, automotive, aviation and more, meet with experts, and get hands-on experience with the technologies of tomorrow.