Kezzler acquires Scanby’s Smart Packaging and QR Code business

Kezzler, a traceability innovation and digital product specialist, has acquired Scanbuy’s Smart Packaging and QR Code consumer engagement business to strengthen its global footprint and expand its product offering.

Scanbuy's customers will now have access to Kezzler's world-class traceability platform, enabling them to meet the growing demand for increased product transparency, traceability and disclosure.

Organisations will benefit from products that address value chain traceability, US FSMA 204 adherence, the EU Digital Product Passport, EUDR and ePIL compliance, as well as enhanced consumer engagement.

The acquisition comes at a pivotal moment when product transparency, traceability and disclosure have shifted from optional to essential imperatives for consumers, regulators and businesses worldwide, especially in the apparel, retail, food and beverage, health and CPG sectors. 

The combined business, operating out of the US, Europe and Asia, will serve a wide range of multinationals such as PepsiCo, Bimbo Bakeries, Kellanova, Reckitt, Mondelez, Migros, DeCA, ENI, Gerber Products Company and United Parcel Service.

The acquisition combines Kezzler’s digital ID and traceability platform with Scanbuy’s smart packaging technology and consumer engagement products. 

Kezzler and Scanbuy customers will benefit from increased R&D investment, a robust customer support network, and innovative technologies tailored to meet growing industry requirements and compliance, regardless of territory.

‘This acquisition aligns the expertise of two pioneering companies, positioning us to redefine what’s possible in product transparency and traceability,’ said Christine C. Akselsen, CEO of Kezzler. ‘Uniting Kezzler and the Scanbuy smart packaging footprint is extremely powerful, unlocking the opportunity to combine smart packaging and SmartLabels, already in use across 100,000 product lines in the US alone, with our capabilities to collect, structure, and share product traceability data at massive scale.’

Scanbuy’s general manager, Maryann Moschides, and vice president of product and innovation, Didier Frantz, will lead the acquired business as part of Kezzler, ensuring a smooth transition and driving continued industry leadership.

‘Joining forces with Kezzler expands our existing smart packaging solutions with exceptional traceability and authentication technologies that our clients expect,’ commented Moschides. ‘The untapped potential in combining valuable real estate on packaging with digital product information and meaningful consumer engagement is vast. Together, we deepen our impact to meet the evolving needs of our clients.’