Avery Dennison launches compact NFC inlays for retail packaging

The round format AD Circus Mini NTAG213 measures 16mm (0.63in) in diameter and is predestined for customer experience applications, while AD Microblock ICODE SLIX, with dimensions of 8x8mm (0.31x0.31in), is primarily designed for authentication and brand protection use cases. 

 

Max Winograd, vice president, atma.io and connected products, Avery Dennison Smartrac, said: ‘NFC allows consumers to interact with brands in a way that goes beyond the point of sale, and to provide useful information about a product: what it is made of, how to use and how to recycle it. By being able to access this information with just a tap of a phone, it supports a more conscious approach to consumer goods production and consumption. 

 

‘Intelligent packaging for consumer products continues to demand smaller inlay designs that are seamlessly embedded into packaging and devices. Product designers want finished goods which drive digital interactions, and this objective is accomplished with these smaller yet powerful inlays. These two new additions to our portfolio give brands excellent options to build digital twin experiences for their product lines.’ 

 

AD Circus Mini NTAG213 is available in wet and dry formats, and AD Microblock ICode Slix  is available in wet format. The inlays are compliant with ISO 9001:2015 Quality Management and ISO 14001:2015 Environmental Management. 

 

Circus Mini and Microblock represent both NFC Forum type 2 and type 5 inlays. 

 

Avery Dennison anticipates growing market demand for smaller inlay sizes for expanded and general intelligent packaging applications. The company plans to continue to broaden its portfolio by introducing reduced form factor versions of more NFC-certified inlays in the future.