Avery Dennison launches portfolio of vegan labels

The new collection has received approval from Eve Vegan, an independent organization created by Vegan France, which promotes vegan alternatives in different industries, including food and medicine.

At the time of launch, there are six paper facestocks, three adhesives and two liners in the collection, which can be mixed and matched according to customer needs. Each item offers a similar level of performance to non-vegan alternatives in both converting and application. Based on the converter and end-user needs, there are plans to expand the range with new paper facestocks.

‘Veganism goes beyond diet,’ says Luuk Zonneveld, product manager at Avery Dennison. ‘It’s a philosophy and way of life centered on avoiding animal exploitation for food, clothing and everything else you can think of. Naturally, this extends into the world of packaging, and we’re excited to help brand owners take their dedication to be cruelty-free to the next level with these innovative labels developed by our R&D team.’

Suitable for the beauty, wine and spirits and food and beverage sectors, the new labels also serve as a unique brand selling point. Thanks to the certification, companies can let consumers know their entire purchase – packaging included – abides by their values.

‘We’re very proud to have received Eve Vegan certification and consider it a powerful symbol that lets brand owners and their customers know we take our commitments seriously,’ concluded Zonneveld.