DRIEMS from Fresnels offers new packaging options

The technology is manufactured from sustainable materials for improved levels of recyclability and is odorless with a low VOC level to ensure compliance with the production of cigarette cartons among other demanding packaging applications.

The material can be applied by brand owners, printers, and converters using standard print and converting techniques, is also digitally mastered at high resolution to deliver improved resistance against piracy and counterfeiting threats.

With embedded overt and forensic government grade law enforcement and security features, DRIEMS can be utilized as a measure against counterfeiting, as well as a beneficial device in checking the distribution and smuggling of illicit products in the global supply chain. This facilitates rapid visual authentication in the product manufacturing and distribution chain, while held lenses can be adopted for covert inspection, or a laboratory used for the more advanced forensic examination required for litigation purpose.

Cellini technology can be applied to folding cartons produced from DRIEMS for delivering 3D tactile imagery to packaging without the use of expensive laminates. Packaging produced using Cellini imagery is fully recyclable.

Manufactured as continuous rolls of transfer film, DRIEMS can be delivered to laminators as master rolls for transference to the paper board of their choice. The sheeted material is manufactured with the individual images placed within the sheet to a high degree of accuracy as required by subsequent print and die cutting processes. It can also be delivered as print ready sheets for use on sheet fed machines such as Heidelberg, Komori, Man Roland and GBA.

Dr Glenn Wood, Fresnels COO, said, ‘DRIEMS offers another level of packaging design sophistication and visual impact due to 3D Cellini imagery, opening up new possibilities for ever more inventive and creative luxury packaging solutions.’ He continued, ‘It’s plastic-free, fully recyclable and affordable with a built-in print enhancement technology that is so stunning that it doesn't even require the print, but enhancement using print is even better.’