UPM Raflatac launches craft beverage labels

UPM Raflatac has designed a new range of craft beverage labeling in response to challenges in obtaining pre-printed aluminum cans. The range offers both film and paper labeling materials.

UPM Raflatac has designed a new range of craft beverage labeling in response to challenges in obtaining pre-printed aluminum cans

The range includes paper and film options, including wet-strength facestocks, which provide optimal performance in wet and humid conditions.

The Brewers Association commented: ‘Overall aluminum can shortages appear likely to continue deep into 2022 and perhaps further, as there is more competition for aluminum from within both alcohol as well as non-alcohol beverage types and more demand for this package type.’

‘Our pressure-sensitive label solutions are perfect for small or limited batch craft beverage applications, both on glass and aluminum packaging. We’re committed to supporting the craft beverage industry through these complicated times,' said Lee Green, product manager for beverage at UPM Raflatac Americas’ Films & Specials business.

‘For small brewers, Ball’s new policy is an additional aluminum supply chain challenge coming after a year and a half of many such challenges,’ stated the Brewers Association. 

Related content