Beontag appoints Alejandro Quiroz Centeno as new CEO

Beontag, a global business enabler and one of the world’s largest manufacturers of self-adhesives and smart tags such as RFID, NFC and Bluetooth technology, has appointed Alejandro Quiroz Centeno as its new CEO. Quiroz Centeno has more than three decades of experience in the Americas, EMEA and Asia. He will replace outgoing CEO Ricardo Lobo, who is leaving the company after nine years. 

During his tenure, Lobo played a key role in Beontag’s transformation from a regional graphic labels company to a global leader in digital tags, IoT technology and pressure-sensitive adhesives. The board appreciates his dedication and his positive impact on the business.  

Quiroz Centeno joins Beontag as a seasoned international business executive covering a range of industrial sectors. He will oversee Beontag’s global footprint across 40 markets, with a particular focus on the company’s ongoing investment and expansion into North America. 

Prior to Beontag, he served most recently as CEO of Latin America for Prysmian, an Italy-based global energy and telecommunications company. In this role, his team enabled a sustainable energy transition for decarbonization and helped develop digital infrastructure technology. He also currently serves as a board member of IDEX Corporation, a Chicago-based industrial company and part of the S&P 500.  

Throughout his career, Quiroz Centeno has served on the leadership teams of multiple firms, including Aptiv PLC, Whirlpool Corporation, Tenneco Inc. and Continental AG. 

Quiroz Centeno holds an MBA from the University of Michigan and a degree in mechanical engineering from Mexico’s Universidad de las Américas-Puebla. He also holds executive education degrees in strategy and business from INSEAD in Singapore and Hult Ashridge Business School in the UK. He is a member of the National Association of Corporate Directors and the Latino Corporate Directors Association.   

Quiroz Centeno said: 'I am enthusiastic about the prospects of this role with a company as influential and innovative as Beontag. With the enormous potential of IoT technology continuing to emerge in so many industries worldwide, as well as some remarkable innovations and applications in graphics and label materials, I am very eager to drive this prosperous business towards its ambitious goals. I am committed to build on the foundations of this enterprise for the years to come.'