Innovia appoints new business unit director for Europe

Innovia Films, one of the leading material science pioneers that manufactures film materials for labels and packaging, has appointed Alasdair McEwen to the role of business unit director for packaging Europe.

McEwen has been an experienced member of the Innovia team for over 27 years and has held various positions in the labels and packaging business units with an excellent track-record and successful projects.

Over the next couple of months, he will be further developing the packaging strategy for Innovia’s European Plants to leverage the opportunities for its packaging films that are arising with changing legislation and a push towards design for recycling.

‘I am excited to lead the Packaging division into new focus areas, whilst reflecting on legislation and industry mega trends. We are a strong player in the packaging industry and can build on that tradition,’ said McEwen. ‘We have a unique offering for Packaging with the different technologies that we provide to the market. Our capabilities bring vast opportunities for our customers, and we are constantly evolving in the packaging division. Presenting a solution-based approach based on market trends.’