Wausau Coated Products promotes Patrick Reif

Wausau Coated Products, an independent family-owned and operated manufacturer of adhesive-based label products, has appointed Patrick Reif as regional manager of distribution channel. Reif will be responsible for establishing and maintaining long-term customer relationships in the Western and Southwestern US.

Reif joined Wausau Coated Products in May 2023 as product manager for converted sheets, where he played a key role in identifying market trends and new product opportunities. His work has been instrumental in driving the development and launch of new products and on-boarding new opportunities within the converted sheets segment, serving both Wausau Coated Products and Brandywine Label Products.

‘We are thrilled to welcome Patrick Reif as a Regional Sales Manager on our Distribution team,’ said Gretchen Kray, director of commercial development. ‘Patrick brings valuable experience from his role as product manager, where he gained insight into the products, processes, and people of Wausau Coated Products. In this role, Patrick has had the opportunity to meet with many of our merchant partners through industry events. With his thoughtful and inquisitive approach, Patrick is a fantastic addition to our team. Please join us in congratulating him on this new role.’

‘I am very excited to serve our merchant customers on the West Coast and the Southwest,’ commented Reif. ‘My goal is to grow the business while making it easy for our customers to do business with Wausau Coated products.’