German energy bar brand selects NatureFlex

Die Kraft des Urstromtals (translated as ‘The Force of the Glacial Valley’) was set up to develop, produce and market energy food. The name originates from the fact that Berlin is located within an ancient glacial valley that carved out the landscape many thousands of years ago.

Jäger und Sammler energy bars are gluten-free and contain no added preservatives or flavor enhancers. They are available in three flavours – fruity (suitable for vegetarians), fiery (suitable for vegans) and hearty, which contains red deer jerky. It is the first energy bar in Europe to introduce dry meat suitable for paleo (extreme high protein) diets.

NatureFlex begins life as a natural product – wood – and breaks down in a home compost bin (or industrial compost environment) within a matter of weeks. It offers advantages for packing and converting such as inherent deadfold and anti-static properties, resistance to grease and oil, good barrier to gases, aromas and mineral oils and a wide heat-seal range.

Further, NatureFlex films are certified to meet the American ASTM D6400, European EN13432 and Australian AS4736 standards for compostable packaging.

The wood-pulp is sourced from managed plantations. The renewable bio-based content of NatureFlex films is typically 95 percent by weight of material according to ASTM D6866.

Founder Ivan Perez said: ‘As our Jäger und Sammler bars are 100 percent organic, the wrapping should also have cutting edge characteristics. 

‘Innovia Films’ NatureFlex fits the bill perfectly for us. The compostability of this film in combination with it being manufactured from renewable resources is exactly what we were looking for in our approach towards healthier food where no harm is caused to the environment.’

Joachim Janz, sales account manager at Innovia Films, added: ‘We are delighted that our compostable film, NatureFlex, is helping meet not only our customer’s needs from a packaging perspective, but also supporting the ethos behind the creation, development and marketing of the Jäger und Sammler energy bars.’