Herma launches online label configurator

Herma's new online label configurator offers a high degree of format freedom for digitally printed roll labels – without additional costs for die-cutting tools and without shipping costs within the EU. Each time a parameter is changed, the price is calculated in real time, without first having to go through the process of logging in or registering. This new online label configurator will be presented for the first time at this year's Fachpack in Nuremberg, Germany. 

‘The customized configuration and ordering of rectangular or round labels is completely intuitive,’ explained Marc Trapp, team leader for industrial labels sales at Herma. ‘Thanks to the configurator's compact design, the user is immediately able to see all parameters at a glance without being confronted with unpleasant surprises in the form of unexpected costs at the end, e.g. shipping fees. The user completes the entire ordering process with just a few clicks.’ 

The label configurator is particularly beneficial for small- and medium-sized label volumes, for quantities ranging from 2,000 to 250,000 labels.  

The technology also allows users to combine different varieties and print motifs in a single order, which is of interest to both large production industries and small companies that sell products through their own online shops.  

 When launched, the configurator will initially offer six different, versatile label materials made of paper and film.  

‘We use only self-adhesive material that we have developed and manufactured at our own facilities. In this way, we ensure a consistently high standard — anyone ordering from Herma can rely on Herma quality,’ Trapp said.  

Printing is always performed digitally on HP Indigo machines, either in color (CMYK) or in black and white. Where it is necessary to protect the print motif against abrasion, different finishes can be applied to the labels. For commercial customers, the label configurator is available in German, English, French and Dutch.