Hybrid BrandZ renames Flow to Artflow with 24.09 release

Hybrid BrandZ has released Artflow 24.09, marking the official rebranding of its flagship product from Flow to Artflow, to show ongoing commitment to creative and marketing professionals within the brand owner or retailer space.

This rebranding follows the recent integration within Hybrid Software, which has strengthened Hybrid BrandZ’s capabilities to support brands and consumer packaged goods (CPG) companies with advanced tools for managing their own artwork.

Artflow 24.09 introduces powerful new features that boost the efficiency and flexibility of creative workflows. Automated 3D Packshot and Artwork Creation simplifies packaging visualization by allowing users to generate packshots from 3D files and apply artwork to IC3D wireframes.

The integration of GlobalVision Verify ensures accurate proofreading with automatic spell-check and text comparisons. Improved workflow flexibility offers metadata-based task skipping and streamlined task assignments, while robust notification and reporting options provide real-time updates and customizable reporting tools for enterprise users.

‘Artflow represents our vision of integrating creativity with advanced workflow automation,’ says Igor Vandromme, vice president and general manager of Hybrid BrandZ. ‘This rebranding highlights our commitment to delivering solutions that enhance efficiency for brand owners while fostering collaboration among all stakeholders, including designers, agencies, and print service providers. Ultimately, it's about effectively managing hundreds of projects across diverse suppliers and internal departments.’

The company said that the new name, Artflow, captures the essence of the software’s robust features that simplify artwork and packaging design workflows, from initial artwork briefing to final print.

Current users of Flow will experience a seamless transition to Artflow with no service disruptions. All users will continue to receive regular updates and customer support, ensuring they benefit from Artflow’s latest features and enhancements.