New study finds Esko WebCenter delivers 240 percent ROI for users

Using Esko WebCenter delivers a significant three-year 240 percent return on investment for brands, has said a new study, with the research highlighting productivity gains, cost savings and revenue gains among the quantifiable benefits.

Esko has commissioned Forrester Consulting to conduct the Total Economic Impact (TEI) study, which examined the potential return on investment businesses may realize by deploying its WebCenter packaging and label artwork management software.

 ‘We are delighted with the results of this study, which reinforces the incredible impact using WebCenter can have not only on processes, but also in real terms on bottom lines,’ said Jan De Roeck, Esko director of marketing, industry relations and strategy. ‘The fact that the study uses real world data provided by existing customers in the life sciences and pharmaceutical sectors underlines the robustness of these benefit findings, with clear evidence supporting the productivity gains and overall ROI calculation.’

WebCenter is Esko’s packaging and artwork management web-based platform specifically tailored for CPG and pharmaceutical teams to manage all aspects of the packaging management workflow from creation to approval and distribution.

‘WebCenter was developed to enable organizations to control the quality and accuracy of packaging and label assets from a single source throughout the lifecycle of the artwork creation and distribution,’ said Jan. ‘It streamlines the packaging workflow, minimizing bottlenecks with tools that organize work and provide access to the most up-to-date information and files.’

As part of the TEI study, Forrester interviewed representatives from organizations that use Esko WebCenter, then aggregated the interviewees’ experiences and combined the results into a single ‘composite organization’.

According to the report, prior to using WebCenter, their organizations’ packaging development and artwork management interviewees processes were manual and fragmented with loose governance in place. Projects were susceptible to a loss of momentum with a lack of workflow visibility and limited root cause identification heavily contributing to delays and bottlenecks.

Interviewees said that after the investment in WebCenter, their organizations achieved understanding of the packaging workflow and artwork management process. They explained that WebCenter enabled the introduction of a visible accountability framework that subsequently provided governance and transparency into the packaging process.

Key findings of the report include a list of both quantified and unquantified benefits, based on a three-year risk adjusted present value for the composite organization.

The quantified benefits include productivity gains of 30 percent for core team members of the packaging process; productivity gains of 40 percent for supporting team members of the process; revenue gains due to increased speed to market and cost savings through vendor consolidation.

The unquantified benefits pointed by the report include elevated execution of the packaging development and artwork management process; reduced risk of recalls and quality incidents; improved ability to manage volume and scale; improved analytics and integration capabilities.

‘Obviously we’re thrilled with the key results in the TEI study, which highlights the efficiency gains WebCenter delivers in the product development process, underpinned by stakeholder productivity gains that contribute to increased speed to market,’ added Jan. ‘The stated purpose of such a study is to provide a framework to evaluate the potential financial impact of a solution on organizations, and it is therefore hugely gratifying that the Forrester team concluded that WebCenter delivers a 240 percent return on investment to users.'