21 July 2014

Effective wine brand delivery

A label on the bottle is the main means for consumers to distinguish one wine brand from another prior to tasting. The design and content of the label is what reaches out and motivates a transaction in the crowded marketplace away from the vineyard and winery tasting rooms.

Therefore, the heart of the brand must be conveyed clearly through the label while meeting aesthetic and budgetary goals. It is the designer’s job to produce artwork that brings recognition and consistency to a brand’s message. Achieving this objective – to produce fantastic labels in the most efficient way – requires designers and wine brand owners to have at least a basic knowledge of label manufacturing.

To uncover the nuances of putting together a wine label that truly conveys what’s inside the bottle, L&L spoke with experts at Affinity Creative, a wine label, branding and package design firm based in San Francisco, and G3 Enterprises, a fully integrated family business that services the global wine market with packaging and supply chain support.