Swizett Packaging embarks on digital journey

Established in 2021, Swizett Packaging is one of the leading
Ahmedabad-based packaging companies with deep roots
dating back to 1990. Founded by Jiteen Vadgama, the
company initially started as a graphic design venture.
Over the years, Vadgama’s vision evolved into a thriving
packaging enterprise, employing approximately 50 individuals and operating from a modern 10,000sqft facility divided into a carton manufacturing and digital label units.

Reflecting on the company’s growth, Vadgama, director at
Swizett Packaging, explains: ‘Our commitment to quality and
precision has been instrumental in carving out a niche in the
competitive packaging industry.’

With a long-standing history in pharmaceutical packaging
Swizett has a unique understanding of its unique requirements which has paved the way for expansion into other sectors, including nutraceuticals, cosmetics, pesticides and perfumes.

Investment for greater efficiency and precision
A significant milestone for Swizett Packaging was the acquisition of the Konica Minolta AccurioLabel 230. In response to the growing demand for smaller, more personalized orders, especially in the pharmaceutical, nutraceutical and cosmetic sectors, Swizett chose this machines for high-quality print and efficient operation.

Vijay Kamat, national product manager for industrial print at
Konica Minolta, shares: ‘Designed to meet the growing demand for smaller, medium-sized print jobs with rapid turnaround times, the AccurioLabel 230 offers on-demand full-color printing, sampling capabilities, variable data and graphics customization, fixed-price printing and compatibility with a wide range of substrates. Additionally, it comes equipped with software packages for color management and job composition.’

The label line, installed at Swizett, is a 4-color narrow web digital press with 330mm maximum width printing. With a speed of 23.4m/min, it accommodates most coated and uncoated papers as well as PP and PET media. It also features text thinning for small fonts, especially useful in pharma labels. Additionally, the machine is capable of printing pre-printed media, including overprinting flexo white pre-printed on clear PP labels.

Changing market dynamics
Swizett Packaging can now offer its customers greater flexibility in order volumes, allowing brands to experiment with seasonal promotions, limited editions and product variations.

‘With the rise in small and medium businesses, boost in the
start-up ecosystem and the popularity of “Make in India” initiative, smaller runs are increasing,’ explains Vadgama, adding that larger SKUs are also on the rise, driven by brand owners expanding their presence in rural India and boosting exports.

‘When quality customization is the only challenge left, the
AccurioLabel 230 is the perfect answer,’ says Vadgama.

Kamat agrees: ‘Digital printing’s flexibility and efficiency make it a natural fit for start-ups and smaller businesses, enabling them to quickly produce a variety of SKUs in smaller quantities. In the world of luxury packaging, start-ups are increasingly embracing Konica Minolta’s products, driven by the need for digital features like variable data printing, security elements, track-and-trace capabilities and augmented reality.’

Expanding product portfolio
Vadgama explains that the AccurioLabel 230 has enabled Swizett to expand its product offering and has allowed it to serve a wider range of clients.

‘We’re now equipped to handle orders of all sizes, offering
unmatched flexibility,’ he shares. ‘One notable area of growth has been the roll label segment, which has flourished thanks to this technological investment. To complement our expanding product line, we have also invested in finishing equipment from India-based RK Label Printing Machinery. Its RK-IFP 350 model features an intermittent rotary flexo coater with die-cutter, a flatbed hot foil stamper and a slitter rewinder with visual inspection.’

We keep adapting to the changing
needs of our clients, which is key to
maintaining strong relationships.

These additions have boosted Swizett’s production capacity and further reaffirmed its commitment to quality and precision.

Keeping an eye on the future
Looking to the future, Vadgama reveals that the company is
actively exploring new technologies that would further reduce the carbon footprint of its operations.

‘Sustainability is the new mantra at Swizett. We believe that
it’s our responsibility to minimize our environmental impact while providing exceptional products and services. And we believe we will be able to deliver on both the parameters with our investment in our new AccurioLabel 230,’ concludes Vadgama.