Heret buys new HP Indigo 30000

Heret Printing is to install a new HP Indigo 30000 to expand its range of premium and luxury packaging for high-end cosmetics brands.

Heret Printing specializes in the design and production of folding cartons and packaging for high-end personal care products such as perfumes, cosmetics and skin care. It will be the first HP Indigo 30000 customer in the Europe, Middle East and Africa (EMEA) region.

The company is working with HP to test and validate multiple converting and finishing options on a variety of high-end substrates, including metallized and specialty stocks.

It will integrate the HP Indigo 30000 with its current upstream and converting workflow based on trials of HP Indigo’s print compatibility with coatings, varnishes, lamination, foils and other print-enhancement technologies.

The HP Indigo 30000 will be installed at Heret Printing’s facility in Yavne, Israel by the end of the year.

‘In the cosmetics market, many jobs are done in small batches, and it can take a lot of time and calibration to get good results from printing on offset equipment,’ said Avi Noiman, Heret Printing chief executive officer.

‘In addition to reducing the amount time it takes to get to full production, the HP Indigo 30000 opens up possibilities for us to expand our offerings and develop new markets by providing packaging that sets our customers’ products apart.’ 

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