Craft beverage workshop to help brewers differentiate their brands

The Craft Beverage Day is a dedicated workshop specifically for craft breweries, wineries and distilleries and will feature a tailored conference, networking lunch and tour of the show. Further details of the day’s activities can be found here.

Tasha Ventimiglia, event director for Labelexpo Americas, said: ‘There has been huge exponential growth for the country’s small and independent craft brewers over the last few months. With the rising popularity of craft brewing and growing number of breweries, the craft beverage workshop will really help brewers differentiate their beverage brands from the competition.

‘In a very crowded marketplace, the day will give them a valuable understanding of how their label’s aesthetics can appeal to and engage consumers more effectively and win sales.’

Labelexpo Americas 2014 takes place on September 9-11, with the Craft Beverage Day running throughout the morning on September 11.

Tickets are only available for craft beverage producers and cost 55 USD before August 29. Bookings can be made online at www.labelexpo-americas.com using the code CRAFT14.