2025 predictions
What’s in store for the year ahead? Industry experts have their say
Acme Rolltech - adphos Digital Printing – Anytron - All4Labels - AM Labels - Avery Dennison – Berhatler – Bobst - Brotech Digital Graphics - BW Converting – Cartes – Comexi - Cosmo Films - DG Press – Domino - Dscoop - DuPont Cyrel - Durst North America – Edale - EMT International – Enfocus - Epson America – Esko – EyeC - Fedrigoni Self-Adhesives - Flexible Packaging Association - Flexographic Technical Association - Gallus Group – GEW - Herma - Holosafe Security Labels – Holostik - HP Indigo - Hybrid Software - INX International Ink – IST - Kocher+Beck - Konica Minolta – Kurz – Lemorau - Lundberg Tech - MM Pharma & Healthcare Packaging - Nilpeter India – Omet – OnPrintShop - Polyart Group – Re - RK Print Coat Instruments – Rotometal – RRD - S-OneLP - Sandon Global - Screen Europe - Technova Imaging Systems – Univacco - Valloy Incorporated – Vinsak - Weldon Celloplast
Sandeep Sharma, director
When we used to talk about the labels market, the first thing that used to come to mind was pressure-sensitive or PS labels. But if I look at it now, it is beyond PS labels. We are talking about wraparound labels, shrink sleeves and IML labels. Also, now the converters are demanding mid-web label presses, with a web width of 670 mm, that can print on all kinds of substrates. This trend is seen across the globe and India is no exception.
The other important development is the increasing demand for embellishments. As I see it, these trends are going to continue for the next three to four years.
Dr Kai K. O. Bär, managing director
Looking ahead to 2025, sustainability will continue to be a priority in the printing and packaging industry. With adphos Digital Printing, we see an exciting opportunity for companies to use technologies that not only increase productivity but also significantly reduce their energy consumption and environmental impact.
Our technologies – aNIR, aLITE, and BearLITE – set a new standard for sustainable production. These advanced systems enable precise and energy-efficient drying, curing, and sintering processes without producing CO₂ emissions during operation. Unlike traditional methods, which often rely on fossil fuels, adphos' thermoelectrical technologies reduce the carbon footprint to a minimum.
This innovation is crucial for companies that want to comply with strict environmental regulations, reduce production costs and achieve ambitious sustainability goals.
With decarbonization's increasing global importance, adphos’ technologies take on a pioneering role. By combining sustainability and efficiency, we are proud to help the industry achieve a greener and more responsible future.
Isaac Kim, sales director
In 2025, the label printing market will evolve to address challenges such as rising material costs, inflation-driven expenses and persistent labor shortages despite increasing wages. While digitalization is already a well-established trend, the industry is now advancing towards more sophisticated digitalization by integrating automation and AI-driven technologies.
Over the past few years, our company has also consistently emphasized the advantages of in-line technologies as part of our commitment to complete digitalization. This approach aligns with the industry's progression towards seamless and efficient workflows.
Next-generation digital printing technologies incorporate AI for real-time quality control, predictive maintenance and demand forecasting. Automation is further streamlining workflows, enabling faster, more precise production with minimal human intervention. These advancements not only reduce operational costs and waste but also enhance production scalability, making them essential for maintaining competitiveness in a cost-sensitive market.
The convergence of advanced digitalization positions the label printing industry to tackle immediate challenges while meeting the market’s evolving expectations for innovation, efficiency and sustainability.
Paola Iannone, vice president of marketing and communications
The future of the labeling industry is poised for transformative growth, driven by several key trends that enhance operational efficiency and meet evolving consumer expectations.
Leveraging digital technologies will streamline labeling processes, enabling businesses to adapt quickly to dynamic market demands while personalizing customer experiences.
The integration of interconnection and automation is anticipated to shape the development of smart factories, allowing real-time data exchange and more efficient production workflows.
Additionally, a strong focus on sustainability will see an uptick in eco-friendly labeling technologies, promoting circularity with recycled and reusable materials, as well as robust recycling initiatives that align with the increasing consumer preference for environmentally conscious products.
Lastly, the rise of smart and digital packaging technologies will respond to the growing demand for product authentication, enhancing brand trust and safety.
This convergence of digital innovation, automation, sustainability, and product integrity will not only bolster operational performance but also foster a deeper connection between brands and consumers, positioning the labeling industry at the forefront of the global shift towards smarter and more responsible production practices.
Tony Mariani, managing director
In 2025, at AM Labels Limited, we anticipate a continued rise in the demand for automation in the application of labels. Businesses are increasingly seeking automated technologies that can enhance and streamline production lines, aiming to improve productivity, consistency and cost-effectiveness. With companies increasingly taking their labeling in-house, reliable machinery such as applicators and print and apply systems are expected to remain popular in 2025. However, there is a gap in the market for practical color print-and-apply systems.
To reduce the cost of labels, companies are increasingly investing in wider-format, faster, color label presses that, for example, utilize an A3-wide DuraFlex print engine due to the cost-effective two-litre ink tanks and greater print width.
Additionally, sustainability is still an important focus for many businesses to meet their own goals and the needs of environmentally conscious consumers. We, therefore, expect to continue to see demand for sustainable labeling technologies, such as linerless printers and linerless print-and-apply systems. With zero-backing paper being sent to landfills, linerless technologies can help businesses improve their carbon footprint and meet their sustainability targets.
Anh Marella, vice president of marketing
As 2025 approaches, the label and packaging industry is set for steady growth, driven by both challenges and opportunities. Supply chain disruptions and shifting government policies continue to shape the landscape, while advancements in sustainability, technology, and consumer-centric technologies are propelling industry transformation.
Meanwhile, the focus on employee retention and upskilling is gaining momentum, ensuring a skilled, adaptable workforce for the future. At Avery Dennison, we are dedicated to developing innovative products that create value for our customers while addressing some of the world’s most complex challenges.
With growing environmental awareness and tighter regulations, demand for sustainable packaging will increase. Brands are turning to eco-friendly materials to meet sustainability goals, reduce waste, and align with consumer expectations.
Technologies like RFID and NFC are transforming the labeling and packaging industry. They enhance consumer engagement, improve supply chain transparency, and streamline operations. As adoption grows, these tools will set new benchmarks for efficiency and connectivity.
In 2025, the packaging industry has a chance to lead with innovation, sustainability and collaboration. By embracing technology, adapting to consumer needs, and committing to environmental responsibility, the industry can create a future that’s both efficient and sustainable for generations to come.
Tino Thür, digital marketing manager
As we approach 2025, Berhalter Swiss Die-Cutting is ready to strengthen its role as a key innovator in packaging and labeling. Automation and digitalization continue to shape the industry, and our products, such as the IIoT platform CUTcontrol, deliver real-time insights to optimize efficiency and ensure a faster return on investment —a top priority for our customers.
Sustainability is driving demand for eco-friendly materials and processes. As a trusted partner, Berhalter collaborates with customers to test new materials and bring innovative projects to success. Our die-cutting systems are engineered to seamlessly integrate sustainable substrates, supporting both packaging and labeling needs.
In labeling, we see increasing demand for technologies that combine embossing, die-cutting and packing into one streamlined process. These advancements are replacing labor-intensive, costly methods, providing greater efficiency and precision. Berhalter’s expertise ensures customers can meet evolving market demands with tailored, high-performance systems.
Looking ahead, customization, sustainability and technological innovation will dominate industry trends. Berhalter is committed to empowering customers with technologies that enhance productivity, adapt to new challenges and maintain a competitive edge in both packaging and labeling industries.
Patrick Graber, marketing director for narrow-mid web product line
2024 was characterized by a turbulent external environment driven by economic and geopolitical events. Lack of skilled workforce also continued to be an issue. Label converters reported a decline in overall volume, especially for the wine and spirits sector.
However, converters continued to invest in new equipment, seeking cost optimization, higher efficiency and productivity, enabled by new flexo, digital and All-in-One machines.
We believe this trend will continue in 2025, with a key focus on process integration and workflow and the adoption of technologies to enhance ease of use, output and overall shop floor efficiency. We believe all-in-one hybrid platforms will continue to gain momentum, with converters benefiting from fewer operators and processes, easier production planning, and the ability to develop ready-to-ship labels in one pass.
For in-line flexo, we foresee a gradual move to ECG printing, especially for mid-web presses, with digitalization and automation replacing older equipment and expanding capabilities. We believe the in-line flexo market will remain stable without major cannibalization by digital equipment, with more wide-web flex-pack companies moving into narrow-mid web flexo machines for shorter runs to improve their profitability.
Sustainability will be a major factor as converters, brand owners and manufacturers adapt to new laws and regulations. Similarly, the need for traceability and security products – such as RFID, coding and serialization – will increase.
In summary, the label market in 2025 will be characterized by innovation geared towards operational efficiency, sustainability, and evolving market needs, ensuring resilience and growth in a dynamic global landscape.
Ramon Lee, general manager
Finishing and converting are evolving rapidly, and modularity and digitalization are key to staying ahead. Brotech introduced this forward-thinking approach a decade ago. Today, as flexo and digital printing presses gain widespread adoption in the label and packaging industry, modular finishing and converting equipment has become essential to meet the growing demand for medium- to short-run production.
Technological innovations are integrating functions like semi-rotary die-cutting, digital efficiency improvements, and automatic slitting, all controlled through advanced workflow management systems. This enables seamless end-to-end process control—from pre-press to printing and finish and converting, where quality and efficiency are paramount.
Since its 2012 launch of semi-rotary flexo printing technology, Brotech has led the way with the third-generation SpedMaster system, the world’s fastest semi-rotary flexo press. Looking ahead to 2025, Brotech will unveil more modular, digital technologies to further revolutionize finishing and converting.
The next decade promises further groundbreaking developments, making modular and digital technologies the standard in finishing and converting.
John Cusack, product line leader for color inspection and registration
The print and converting industries are poised for a transformative 2025, with markets such as labels, flexible packaging, mail production and industrial manufacturing adapting to rapidly shifting customer demands and operational challenges. Across these sectors, the drive to reduce waste, improve efficiencies and deliver increasingly customized products is reshaping the way companies approach their business.
In flexible packaging, brands are prioritizing sustainability while maintaining cost efficiency, prompting converters to adopt advanced materials and streamline processes to minimize waste. The label printing and mail production sectors are adapting to shorter run lengths and increasing demand for hyper-customized, data-driven campaigns, prompting companies to prioritize new investments that ensure competitiveness. At the same time, industrial manufacturing continues to focus on maximizing uptime, reducing costs, and optimizing production workflows.
Despite the distinct demands of these industries, a shared priority is emerging: the relentless pursuit of reducing waste and improving operating efficiencies. Advancements in material handling, streamlined workflows and increased automation are central to achieving these goals. By embracing these innovations, converters across all sectors are positioning themselves to meet customer demands for quality, speed and sustainability, ensuring they remain competitive in a marketplace that is constantly evolving.
Enrica Lodi, CMO
In a complex and challenging context, such as the graphic arts market, Cartes supports and promotes constant improvement.
Our company tirelessly develops technologies to facilitate the achievement of new objectives with increased performance, drastically reduce material waste and job changeover times, and speed up production time.
The market trend to fully cater to the concept of digital is growing extremely significantly, and we firmly believe automation is the key to allowing customers to produce in a more aware, performing and respectful way of the world around us.
Ad maiora semper!
Felip Ferrer, technical sales director
At Comexi, we have identified a growing interest in technologies that promote the production of more sustainable materials, such as recyclable and lightweight ones. At the same time, there is a demand for more efficient options that enhance automation in pre-press, workflow, and production processes while effectively reducing changeover times.
To meet these demands, Comexi offers flexo, offset and digital printing products aligned with current market trends. For instance, our F4 flexographic press stands out for its highly competitive changeover times. Offset technology, on the other hand, is an excellent solvent-free printing option, combining speed and low pre-press costs while matching the printing speed and operational costs of flexo or gravure. Moreover, offset provides a high level of automation. Thanks to its superior quality with extended color gamut and the competitive costs of lithographic plates, it enables efficient grouping of designs in a single print run.
Additionally, our digital variable data printing technology, with the Digiflex, addresses the growing need for traceability mechanisms and individualized label customization.
We also observe an increased adoption of automated end-of-line systems, which we integrate into our slitting lines. These innovations significantly improve operational efficiency and address the challenge of a shortage of skilled personnel.
Kulbhushan Malik, global business head
Looking ahead to the coming year, we anticipate several exciting trends in the packaging industry. Notably, we're seeing a significant uptick in the demand for in-mold labels. This surge is driven by their superior durability and aesthetic appeal, along with the operational efficiency they offer by eliminating an additional step in container labeling.
Our Speciality Portfolio continues to grow, and we expect that the addition of new BOPP capacity by March 2025 will further support the growth of our Speciality Films Sales. The pressure-sensitive segment continues to grow for us. We are also investing in new capacity to support the market’s growing requirements.
Another promising trend is the growing demand for wraparound films, fuelled by increased discretionary spending. With prolonged summer seasons driving higher beverage consumption, we're witnessing a corresponding rise in order volumes for these label technologies. This dual growth pattern signals a positive demand outlook for both specialty and non-specialty labels in our portfolio.
We're also observing a distinct market shift towards synthetic papers across various industries, indicating a broader transformation in material preferences. In the BOPET line segment, significant growth opportunities are emerging, particularly in the shrink-label films category.
Adelbert Schoonman, innovation and development
For 2025, themes like improving the sustainability of products and processes and reducing carbon footprint will remain key aspects within DG Press’ development program.
Although achieving sustainability targets remains challenging, continuous improvement is essential, even when the goals are highly ambitious.
In 2024, DG Press, together with its partners, realized some successful projects in which multiple-material packaging was replaced by a mono-material in combination with barrier coatings. A combination of in-line printing and coating in one pass on hybrid web offset presses with integrated flexo and roto functionality provides the highest efficiency and flexibility, which has become a necessity in today's rapidly changing labels and packaging landscape.
Energy curing of inks will continue to grow as an energy-efficient alternative technology in comparison to solvent-based and water-based printing technologies.
Although the long-term use of Mercury lamps is uncertain, the continued efforts in the development of LED-UV systems are paying off through improved efficiency and higher radiation output of the latest generation of lamps.
EB curing is expected to grow in the high-speed and high-volume segments of labels and packaging printing, as its low energy consumption contributes to a lower carbon footprint. EB curing offers unmatched robust performance for drying thicker layers of inks and coatings, with hardly any temperature impact and providing low migration. This is not an unimportant aspect for labels applied to food packaging.
Equipment automation will continue to play an important role in improving the efficiency and quality of the systems and their output. Here, the DG press engineering efforts emphasize continuous optimization of equipment and process efficiency, as demonstrated by our latest DG-AUXO web offset press series. We are also upgrading the electronics and automation of our older press series, extending the lifetime of the equipment for its owners.
For 2025 and beyond DG press will stay focused on developing even better sustainable print production systems.
Paul Myatt, regional service manager for the APAC region
Digital printing will continue its upward trajectory as businesses prioritize shorter lead times, personalized labels and reduced waste. Hybrid systems combining flexo and digital printing will see significant growth, enabling converters to balance cost efficiency and flexibility.
Sustainability will dominate decision-making across the supply chain. Recyclable materials, compostable adhesives and eco-friendly inks will become industry norms. Brands will demand certifications and transparency from label converters, pushing innovation in sustainable practices.
Smart labels incorporating RFID, NFC, and QR codes will become commonplace. These technologies will enhance supply chain traceability, improve inventory management, and enable customer interaction through digital experiences. The Internet of Things (IoT) will play a crucial role in expanding the use of smart labels across industries.
Automation will streamline operations, reducing reliance on manual processes. Artificial intelligence will optimize workflows, predict maintenance needs, and improve quality control, ensuring consistent and efficient production.
The e-commerce boom will drive demand for durable, high-quality labels that enhance brand visibility and provide essential information. Demand for pressure-sensitive labels, tamper-evident seals, and digitally personalized packaging will also increase sharply.
Stricter labeling regulations, particularly in food, pharmaceuticals and chemicals, will necessitate precise and compliant label technologies. This will create opportunities for innovation in areas like extended content labels and variable data printing.
Asia-Pacific will remain a growth hotspot, driven by expanding industrial and retail sectors. However, regional differences in material availability and consumer behavior will require localized strategies from global players.
Juliana Pivoto, community success manager for Americas
Surprisingly, our crystal ball is telling us that customers are not going to be asking for slower turnaround times.
Shorter runs and tighter deadlines have become the new normal. Combine this pressure with the challenge of finding talent and that's why automation will play an important role in the industry going forward.
Automated workflows — from job intake and - to finishing and fulfillment — will be a key to retaining profitability. Management Information Systems (MIS) and cloud-based dashboards will help manage scheduling and capacity in real-time, reducing delays and waste. Intelligent finishing lines can handle tasks like die-cutting, laminating and folding with minimal manual intervention, boosting throughput and profitability.
AI's momentum was breathtaking in 2024 and 2025 will only be more of a whirlwind as every industry jumps in to harness the power of the technology.
Design tasks such as layout, color correction and personalization can now be partially or fully automated with AI. By reducing repetitive work, designers can focus on creativity and collaboration with clients — speeding up turnaround times.
It's not a question of if certain parts of your business will be affected by AI; it's a question of when.
Brands and corporate clients are demanding rigorous reporting on emissions, waste reduction and energy consumption. While the administration change in the US may loosen some environmental regulations, global brands operating in Europe and US states that have enacted their own regulations will continue their goals to reduce their environmental impact.
Mandatory reporting and reductions will affect all those involved in the supply chain.
An aging workforce and labor shortages continue to challenge the print industry. With printers competing with every other industry for talent, comprehensive training programs, flexible work arrangements, employee wellness initiatives and competitive compensation will become table stakes for printers to attract and retain top talent.
Jan Scharfenberg, business leader EMEA
Label converters are in the midst of a perfect storm. Not only are they faced with ever-growing consumer demand for more sustainable products, shorter runs and pressure to deliver faster turnarounds, but the landscape of increasing competition means that quality is also a determining factor in business success.
As we move into 2025, we are seeing this trifecta of demand becoming increasingly important, with businesses under pressure to deliver in the most sustainable way without any compromise on productivity or quality of the final product. Outstanding flexo plate quality and uniformity are prerequisites for today’s label converters, which is why we developed DuPont Cyrel Fast 25 years ago and continuously improved it ever since to deliver precisely the high-quality plates they need while also improving process control, performance and consistency.
Converters are looking to improve pre-press processes so they can supercharge productivity and deliver packaging faster, cleaner and more reliably. With DuPont Cyrel Fast, up to a 75 percent reduction in platemaking time is achievable. The dry, solvent-free process eliminates the need to handle, distill and dispose of washout fluids and provides an extremely low-maintenance operation. Faster press setup times, higher production speeds and high-quality printing deliver improved performance, while VOC emissions are reduced by 99.8 percent compared to a solvent-based workflow, achieving a significantly reduced environmental footprint.
As announced at drupa 2024, we are going to introduce the latest generation of Fast technology in the form of the completely renewed Cyrel Fast 1000TD, a compact processor, ideally suited for the needs of the narrow web market.
As we move into 2025, businesses are embracing the latest technology developments that enable them to boost their quality and productivity while living up to their sustainability commitments—all of which are key factors that we envision will become increasingly important throughout the year.
Steve Lynn, director of labels and packaging sales
The US label market is on an upward trajectory, with forecasts predicting continued growth in 2025. At the forefront of this growth is the transition towards digital label printing; Durst's digital label printing technologies, such as the Tau RSC platform, exemplify the industry's shift by offering high-quality, 1,200 DPI inkjet printing that significantly reduces ink usage and allows for competitive production even in longer runs.
Durst 1,200 DPI RSC technology enables label converters to meet the increasing demand for customization and quick turnaround times, which is crucial in today's market, where consumer preferences shift rapidly. The move to digital also aligns with sustainability goals, as it minimizes setup waste and reduces plate use and ink waste compared to traditional methods like flexo.
Durst's innovations cater to diverse applications, from food and beverage to pharmaceuticals, where labels need to be high quality and meet functional demands. The integration of digital with conventional printing techniques in our hybrid platforms is not only expanding the capabilities of label converters but also driving the label market's evolution towards more flexible, efficient, and environmentally friendly production methods.
James Boughton, managing director
As we look to 2025 and beyond, automation will stay at the very top of the business agenda and will be critical in future operations. This presents the opportunity for converters to tackle higher-value work with fewer skilled operators, which is a key advantage in today's challenging labor market, where many businesses are struggling to build a consistent pipeline of new talent.
A further challenge we are seeing is when direct and indirect labor accounts for 32 percent of a business’s production cost, as reported in the 2024 BPIF (British Printing Industry Federation) Printing Outlook report, and they need a solution where they can directly reduce the labor cost. It’s here that we expect to see accelerating interest in full end-to-end technologies such as our FL3 flexographic label press and FL5 single-pass carton production line, both designed to minimize the need for multiple and highly skilled operators. Automation-led technology, like the kind we’re focusing on at Edale, can help to reduce operational pressure for printers and converters, streamlining and securing labor overheads.
The market for premium labels and cartons continues to grow, particularly for luxury sectors like wines, spirits and cosmetics. Brands are demanding ever more sophisticated and intricate embellishments and finishing effects to differentiate their products on the shelf. This trend shows no signs of slowing – if anything, we expect to see even more creative applications of foiling, tactile effects, and high-end finishing techniques in 2025.
What's interesting is how these trends intersect. Tomorrow's successful label and packaging converters will need production systems that can deliver complex, high-value embellishments while maintaining efficiency and consistency through automation. In a market that demands superior print quality and color consistency, technology is providing the ideal response.
The focus at Edale is on pushing the boundaries of flexo printing to match offset processes and developing presses that can adapt quickly between different substrates and finishing requirements, enabling converters to say ‘yes’ to a broader range of high-value jobs, while maintaining profitability.
Jacob Liimatta, director of new product development
As 2025 approaches, the label printing industry is poised for significant innovation, driven by sustainability, technology and evolving market demands. Sustainability remains a critical focus, with manufacturers increasingly adopting recyclable materials, eco-friendly adhesives and energy-efficient processes like LED curing and water-based inks to meet environmental regulations, net-zero goals and growing consumer expectations for greener products.
Smart labeling technologies, including RFID and NFC, are set to expand, enhancing supply chain visibility, inventory management and consumer engagement. As IoT adoption grows, these solutions become essential in retail, healthcare and logistics industries. Hybrid printing, which combines digital and flexographic capabilities, is gaining momentum by offering flexibility for short runs alongside cost efficiency for higher volumes, making them ideal for complex design requirements.
Beyond these advances, automation and AI continue to revolutionize label production through automated job setup and predictive maintenance, effectively addressing labor shortages while improving quality and efficiency. By embracing these trends, the label printing industry is set to become more sustainable, efficient and innovative in a rapidly evolving marketplace.
Piet De Pauw, head of marketing
2025 will be dominated by sustainability as brands aim to meet their ESG goals for 2025 or make progress on their targets for 2030. That will be the foundation that affects every other trend, especially the push toward digitalization and the adoption of AI and automation.
We expect to see a lot of innovation around ink and substrate materials as businesses look to reduce their environmental impact. This means pre-press and reprographics will become all-important for label printers who will need to ensure color consistency, even when working with new – perhaps unfamiliar - materials.
Digitalization and automation will become essential to ensure efficiency when working with new plant-based inks, recycled substrates, or energy-efficient curing processes.
Customers want sustainability, but not at the cost of compromised product quality and lead times, and they increasingly expect printers to accommodate short-run jobs for limited edition products, seasonal labels, and so on.
Automation software like Enfocus Switch can help printers keep up with demand and improve efficiency while balancing concerns like sustainability, integrating seamlessly into the tech stack to connect W2P, MIS, and other onboarding systems with the pre-press and press departments.
Ultimately, what will separate label printers in 2025 will be how efficiently they can integrate digital workflows into their day-to-day processes.
Stevi Sterns, product manager
A few of the top industry trends to watch for in 2025 include the proliferation of smart, connected labels and a spotlight on sustainability and personalization.
Smart labels, with elements such as RFID, QR codes or NFC, help businesses and brands level up packaging appeal, customer engagement and convenience, as well as inventory management and operational efficiency. The shift from passive labels to now, labels with active intelligence is allowing businesses to make informed decisions that drive growth and enhance customer experiences.
Sustainability is a major focus across industries. There is growing pressure for label and package printing businesses to implement environmentally friendly practices. We will continue to see businesses turn to technology and techniques that minimize environmental impact, such as technologies that support efficient ink usage, low power consumption and low consumable and packaging waste.
In competitive and crowded markets, unique products with distinct labels drive consumer interest. Businesses and brands are turning to customized labels based on customer data to stand out. Today’s digital print technologies offer the benefits of on-demand printing, flexibility, quick turnaround times, and the ability to print in small batches, ideal for businesses looking for personalized or customized labels.
Jan De Roeck, director of marketing, industry relations and strategy
Our latest research indicates that as we move into the new year, the most successful companies will be those that have not merely recognized the need to be a part of the modern labels and packaging market but instead are prepared and committed to thriving within it.
We have identified key trends and issues for the year ahead, including the continued growth in consumer demand for packaging sustainability, the ongoing adoption of enhanced cybersecurity protocols and further integration of the latest iterations of AI, automation, and digitalization in day-to-day packaging operations.
As technology developers, we understand that while sustainability and AI are today's buzzword megatrends, striving for them on their own merits does not benefit anyone. That’s why we are committed to ensuring our efforts in sustainability and harnessing AI to drive business productivity and efficiency.
It is, of course, only natural that our industry - with a rich history of technological innovation - would embrace AI, which is obviously true here at Esko. We’ve been utilizing and building AI technology into our operations and software for some time because of the benefits it can deliver to our customers, not simply because it's now trendy. Our approach to AI is measured and focused on tangible outcomes for our customers. It is part of our broader strategy to stay at the forefront of technological innovation in the packaging industry.
This will only become increasingly important as the year goes on, and even further developmental breakthroughs pay dividends. With our own commitment to prioritizing the rising need for more sustainable and responsible technologies, enhancing digital security, and embracing emerging technologies such as AI, we at Esko are excited about the possibilities that 2025 holds.
Dr André Schwarz, marketing and documentation director
As we look ahead to 2025, the label and packaging industry is poised to embrace a new wave of innovation, sustainability and efficiency. At EyeC, we foresee automation taking center stage, with advancements in quality control automation and artificial intelligence reshaping how businesses enhance efficiency and ensure accurate precision and compliance in their production processes.
Also, sustainability will remain a pivotal focus in 2025, driven by intensifying regulatory pressures, such as the European legislation on packaging and packaging waste (PPWR), and surging consumer demand for greener practices. Companies will seek eco-friendly materials, circular design principles, and energy-efficient production methods to meet these evolving expectations. Lastly, the shift toward short-run, personalized printing will gain momentum, driven by e-commerce and consumer demand for unique packaging experiences.
In conclusion, advanced quality control systems are essential to meet efficiency, sustainability and high-quality standards. EyeC’s print inspection systems embody the importance of continuous innovation, integrating features like AI-driven defect classification to stay one step ahead of industry needs. By anticipating challenges and driving progress, our systems ensure businesses can maintain the highest quality while adapting to ever-changing demands and regulations.
Melissa Harton, marketing manager for North America
As 2025 approaches, Fedrigoni Self-Adhesives predicts a transformative year for the label and packaging industry, driven by sustainability, premiumization and operational efficiency.
Sustainability will remain paramount, with brands and converters seeking eco-friendly alternatives such as thinner gauge materials, recycled content, and certified sustainable options like FSC-approved papers. The transition from plastic to paper substrates, where possible, will also gain traction, aligning with Corporate Environmental, Social, and Governance (ESG) goals and consumer demand for greener products.
In the wine and spirits segment, shelf differentiation will continue to dominate, with converters and brands opting for premium label materials that capture attention and convey quality. Fedrigoni anticipates increased interest in textures, black stocks and unique finishes that enhance products' luxury appeal.
The trend toward SKU consolidation will shape inventory management strategies. Converters will prioritize versatile, stocked materials to reduce costs and enable Just-in-Time delivery. This shift allows businesses to remain agile in an evolving market.
By embracing these trends—sustainability, premiumization, and efficiency—Fedrigoni Self-Adhesives is well-positioned to help converters meet growing consumer and brand expectations and remain competitive in an ever-evolving marketplace.
Flexible Packaging Association (FPA)
Dan Felton, president and CEO
I expect 2025 to continue to present great opportunities and challenges for the flexible packaging industry. While our final numbers are not yet in for 2024, the US flexible packaging industry was estimated to be 42.9 billion USD in annual sales for 2023, up from 41.5 billion USD in 2022, for a growth rate of 3.3 percent. We’re optimistic that this upward trend that continued in 2024, and will carry into 2025. The opportunity is clearly there for our industry to capture a greater share of the packaging market to meet customer and consumer demands.
But that growth also creates challenges for our industry, as flexible packaging continues to be squarely at the site of ongoing public policy debates on packaging manufacturing and end-of-life recovery and reuse. I believe we will continue to see a high level of legislative and regulatory proposals in 2025 focused on flexible packaging requirements for extended producer responsibility (EPR), recyclability claims and labeling, recycled content, and additives and chemicals in packaging. While our industry is fully committed to sustainability and a more circular economy, excessive and onerous laws and regulations targeting flexible packaging will hamper the growth of our industry. FPA will continue to proactively engage in public policy debates and implementation so that our growth is not stifled.
Flexographic Technical Association (FTA)
Nathan Ridnouer, president
The highest quality print is the priority! FTA members live by this refrain. Their approach is simple… eliminate redundancies. Work smart. Implement state-of-the-art technologies that secure a competitive edge. The end result is the highest quality, most reliably consistent package printing for their customers.
None of that will change in 2025. It’s non-negotiable.
Formidable growth is projected for package printing and converting, with annual increases of 4 to 5 percent. Market analysts agree with FTA on what’s happening; hybridization, experiencing exponential adoption, leverages flexibility of short-run digital printing with the cost efficiency of long-run flexo; sustainable packaging is pushing converters to recyclable, renewable and biodegradable materials; AI is revolutionizing packaging; automation and robotics boost efficiency and trim labor; cloud-based workflow systems reduce errors; smart packaging authenticates the origin.
In 2025, FTA’s signature event, Froum & Infoflex in May 4-7, will bridge the gap between strategy, execution, best practices and transformative technology.
Dario Urbinati, CEO
2024 undoubtedly presented ongoing challenges for the label industry, from labor shortages to rising cost pressures. Despite this, significant growth opportunities in the label market continue to make the segment an attractive and promising one for Gallus and Heidelberg. Reflecting on the joint journey of the past year, we have seen growing interest across analog, hybrid and digital technologies, recognizing the importance and benefits of offset and flexo technologies while embracing the notable growth potential of digital.
The emergence of new digital technologies is set to be a defining trend in the year ahead, with rapid innovation driving significant transformation across the market. Digital labels, in particular, are poised for above-average growth. The global printed labels market is projected to reach 44.8 billion USD by the end of the year and continue its steady expansion through 2029.
New technologies such as Gallus MatteJet are paving the way for digital inkjet to enter new market segments, unlocking fresh opportunities for converters. As this shift gains traction, the role of intelligent workflow becomes increasingly important, with Prinect from Heidelberg supporting customers in digitizing and automating their operations. Particularly crucial in a challenging market climate, automating and streamlining production will be essential for achieving critical cost savings and boosting profitability.
Looking to 2025, adaptability remains crucial as we navigate a largely unpredictable landscape. The launch of our ‘System to Compose’ concept at Drupa exemplifies this need for business agility. By enabling customers to seamlessly add, remove, or replace print and embellishment units, we empower label businesses with the flexibility to meet evolving market demands well into the future. Together with Heidelberg, we are on track to achieve another successful year.
Robert Rae, managing director
The past year has been challenging in our core narrow web flexo market, and a good deal of uncertainty clouds the beginning of 2025. There is low growth in Europe, interest rates remain high, and conflict is causing continued uncertainty. However, in the US we see improving business confidence and signs of increased activity and consumables consumption, which gives cause for optimism.
GEW has invested heavily in new developments for 2025, with completely new LED products and other large projects that will come to maturity during the year. As a result, we are very optimistic about the potential for GEW to capitalize when the market recovers.
The transition to LED is still the major trend, with more large-scale upgrade programs in the pipeline. LED’s share of our UV production will be close to 50 percent by year-end. Further, LED-compatible coatings and functional products (e.g. silicones) are being developed at pace and are now commercially available. However, regulatory hurdles for UV inks and coatings are on the horizon, adding further challenges for formulators.
UV hotmelt is gaining momentum as a more sustainable alternative to the traditional solvent-based adhesives that dominate the market today.
Machinery automation and integration of controls and peripheral systems is a trend set to continue, with the clear lack of a younger skilled workforce for end users to recruit. This will usher in a need for sensors and more seamless communication between systems.’
Milos Kojic, B2B marketing manager
Sustainability will continue to strongly impact our industry in 2024. Supporting label printers and users in achieving their sustainability goals is currently one of our core tasks. This mostly involves achieving goals in line with the zero waste hierarchy: in other words, taking into account the aspects of Reduce, Reuse, Recycle and Recover. We can now offer adhesive materials for all objectives.
We observe strong regulatory requirements worldwide. This includes the aspect of sustainability, but also product safety and traceability, for example for pharmaceuticals and food. Brand owners are very sensitive and are now seeking close contact not only with label printers but also with the manufacturers of the self-adhesive material.
In terms of sustainability, there are certainly differences between individual countries. In Scandinavia, the requirements for wash-off technologies with labels are particularly strict. In contrast, Italy and France are European pioneers when it comes to the compostability of packaging and labels. However, the global ‘gold standard’ in this category is an Australian standard, which we are probably the first to fulfill with an adhesive material. Such specifications often quickly develop into unofficial standards in other markets, especially within the EU. This happens because it is not efficient for packaging manufacturers to have different technologies for different markets.
However, sustainable products are still subject to high-cost pressure. Yet today, it is increasingly possible to reconcile both aspects without having to compromise. For example, we have developed a PE film that consists of half post-consumer recycled material but is almost the same price as a conventional standard PE film. We have also introduced the first certified wash-off adhesive, which is almost as expensive as a standard permanent adhesive. The often cited cost argument against switching to a more sustainable technology is, therefore, becoming less and less valid.
Preeti Mishra, manager of business development
Sustainable innovation will continue to rise with labels made from recycled or biodegradable materials will continue to dominate.
We will also see increased adoption of QR codes, NFC and RFID to enhance customer engagement and product traceability, with a shift towards cleaner and more subtle packaging designs that emphasize functionality.
Automation and AI-driven production will drive more manufacturers to invest in automation to boost production efficiency and meet growing demand.
Ankit Gupta and Shobhit Gupta, joint managing directors
In 2025, we anticipate the increased adoption of digital security features. Technology such as digital watermarks, QR codes and NFC tags will become more prevalent, enabling real-time product verification. Another trend that we predict is the integration of AI and machine learning. AI-powered authentication systems will enhance the accuracy and speed of counterfeit detection. There will be an increased focus on sustainable security products. Eco-friendly materials and processes will be prioritized to minimize the environmental impact of security labels and holograms. Finally, we see that there will be more collaborative efforts among the ecosystem players. Industry partners, government and law enforcement agencies will collaborate to combat counterfeiting and protect intellectual property rights.
Eli Mahal, head of L&P marketing
In 2024, the labels and packaging industry rebounded from a challenging 2023, fueled by rising CPG demand.
As labor shortages persisted and brands sought more agile, sustainable supply chains, the industry adapted to a new era of efficiency. At drupa 2024, HP production lines showcased a future of agile, sustainable, and resilient manufacturing.
2025 promises further transformation driven by automation, AI-powered tools, and high-productivity digital print. These technologies will address critical challenges such as labor shortages and complex production demands. Sustainability remains paramount, with a focus on circularity and reduced carbon emissions. HP's digital solutions, particularly attractive to younger generations, enable rapid scaling and environmental responsibility.
Digital printing continues to reshape the L&P landscape. HP Indigo empowers converters to navigate the shift from high-volume, low-mix to low-volume, high-mix production models.
Digitally printed flexible packaging attracts converters and innovators aiming to tap the growing need for on-demand, sustainable pouches. The strong adoption of the highly productive HP Indigo 200K is a testament to converters excitement by its ability support their growth.
Overall, digital production lines fed by streamlined workflow will elevate operational excellence, enabling converter to grow and diversify their business.
Mike Rottenborn, group CEO
2024 was a successful year for Hybrid Software, with growth in all business units despite difficult market conditions. We expect similar conditions in 2025, yet we are still very positive about the outlook for Hybrid Software and our customers. There are several reasons for this.
First, labels and packaging continue to be the most dynamic and innovative segment of the printing industry. Regulatory changes and sustainability concerns at the brand level drive the creation of new materials and package designs, and this, in turn, creates business growth for packaging trade shops and converters.
Second, digital and hybrid printing of labels and packaging is pervasive, no longer a novelty but an important printing method to add value to labels – with variable data, personalization, extended gamut color matching, embellishment, etc. – so the value of the label market grows even as overall production declines in many markets.
Third, most successful printers and converters realize that efficiency is the key to success in serving their demanding brand customers. Automation can help increase efficiency and compensate for the shrinking labor pool of skilled professionals, but it’s not a panacea. There are many tasks in packaging prepress that require skilled operators wielding very specialized software tools. Hybrid Software is dedicated to innovation in software - automated workflows, smart Digital Front Ends, and powerful PDF editors - to continue moving the packaging industry into the future.
Paul Edwards, vice president of digital division
With respect to the digital printing of labels, I would expect to see a continuation of several secular themes currently in place. There will be continued growth in the proportion of labels printed in digital fashion, driven by a continuation of the trends towards average shorter run lengths. This will be achieved by the many digital benefits frequently discussed, with more product variation, shorter and more targeted marketing campaigns, variable data requirements and interactive features such as QR codes.
It is interesting to note that the increased awareness and interest in these digital benefits is substantially increasing in the flexible packaging area, and there is some blurring of the lines when printing onto shrink sleeves and other more traditional flexible packaging substrates.
Technology development continues, with new and developing hybrid label printers taking advantage of all aspects of label production. Sustainability is a growing concern as it relates to many different facets, such as material types, recyclability, reduction of waste in the production process, and increasing energy efficiency driven by LED-cured products.
Ink technological developments follow key themes such as sustainability (LED inks), digital embellishment (spot gloss/cold foil, etc.), and packaging requirements (low migration/regulatory-friendly/shrink sleeves).
Arnd Riekenbrauck, sales converting and web
We are fully committed to a new era of UV curing in the coming years - with our special blend of tradition and progress. 2024 has presented us with a highly agile market that is pushing for a shift towards AI and sustainable technologies like never before.
An important innovative step in our portfolio is our patented FreeCure process, which minimises the addition of highly problematic photoinitiators and can even help to eliminate them completely in the future. A real game changer.
Our SMARTcure system, which uses AI to identify potential savings during and for the UV drying process, also provides insight into our vision of a green, smart and successful future.
This mission is already casting its shadow in terms of UV-DAYS. The 12th edition of the world's largest in-house exhibition for UV and LED technology offers a unique platform for innovations and technologies in the field of UV printing. We are once again expecting numerous exhibitors to present their latest developments in the fields of UV, LED and excimer technology. Seeing what the participants have in store for us will be exciting. One thing is already certain: at our UV DAYS we are writing future history – are you joining us?
Lars Beck, managing director
The production process of flexible dies and rotary tooling is a world of continuous improvement. Die-cutting technology has seen significant advancements despite the challenges presented within the 2024 supply chain.
These improvements are primarily due to the rise of digital equipment and advanced design software, which enable manufacturers to easily transition from producing one unique part to another with minimal effort. This increased agility makes die-cutting, particularly with flexible dies, an appealing option for on-demand production.
As we head into 2025, we will continue to see a shift toward more sustainable and eco-friendly manufacturing practices due to advancements in presses and substrates, which are becoming thinner and more recyclable in the converting industry. Customers will continue to request increased production speeds and wider presses, emphasizing the need for stability and accuracy within the die station.
Flexibility and reduced set-up times will allow small batch sizes to become economically viable. As a result, businesses can now produce limited quantities without facing excessive costs, paving the way for more experimentation and innovation.
Kocher+Beck remains committed to supporting advancements in die-cutting technology to support a manufacturing landscape in 2025 that is not only more versatile but also better suited to meet diverse customer needs in a dynamic market.
Frank Mallozzi, president, IPP
Labeling is an addressable market that is most definitely growing, especially in commercial applications. In fact, the label market is expected to grow through 2029 with a compounded annual growth rate of 3 to 5 percent, even 6 percent, depending on who you are quoting. At the same time, a recent survey of 103 converters reported growth in 2023 of 5.26 percent in digital volume with a slight decline of .365 percent in flexo. (Issue 2, 2024 of Labels & Labeling - Jennifer Dochstader LPC, Inc.)
One of the first trends that comes to mind is the proliferation of SKUs. You see it all over Amazon, and with locally grown products like those on Etsy. Many of these are very small businesses, but these tiny LLCs are evolving, and that's happening all over. The fact that current technologies enable you to produce such beautiful, robust graphics; quite frankly it’s really hard to tell whether it's a production of one or 10,000.
Another big trend we see is the increased interest in digital embellishment of labels. Brands owners are looking for ways to build and distinguish themselves and make their products pop. The ability to foil stamp, emboss and spot varnish labels quickly and independently of each other enables brands to develop new looks and products to increase their market share. Label converters making the investment in such digital embellishment technology will hold a competitive advantage by offering quick turnaround times, and highlighting different embellishment designs best suited for the brand’s target audience. This technology will also expand into the authenticity and brand security market by using custom patterns and security foil to avoid counterfeiting and provide security for the consumer.
Several verticals hold a lot of growth in short-run labels. In particular, the micro-brewery market, chemical and wellness products. This is evident after a trip to a local grocery store that used to sell 15-20 National beer brands and now stocks 40-50 from all over the world. Or go to the Barbeque sauce aisle. Just a few years ago, there were only two choices; today, there are dozens. Or take a trip to your local Health Food Store; there is a supplement to cure any alignment.
Our print technology using toner is well suited for this market. The prints are high quality and exceptionally durable. The technology is simple to use and does not require a highly skilled, trained operator to run it.
Pressure-sensitive labels are still the lion’s share of the label market and will continue to bounce back from the slowdown we saw in 2023. The trend we see is manufacturers showing increased interest in adding more to the package than just the ordinary label. They are more aware that using digital label technology in their manufacturing process enables them to add more value at a minimal cost. The efficiency of Konica Minolta’s digital label solutions allows for quick customization of these additional labels. Adjunct labels, whether it be an additional grilling technique, recipe or seasonal message, bring attention to the package and can ultimately increase revenue for both the brand and printer.
Another key trend is the shift toward digital printing technology, which is really being optimized in the market. Moving from traditional flexo printing, which until now has dominated the industry, and shifting to digital technologies in order to provide short runs, which are increasingly in demand. This enables you to foil, embellish and highlight labels all in one pass, really changing the game as far as productivity. The technology we now possess, with advanced workflows and automation allows us to create these beautiful, robust labels with honestly very little effort.
We will also start to see a lot of advancements in hybrid technologies, which are integrating digital and traditional printing methods. We partner with a lot of folks that are doing this right. The hybrid approach combines the flexibility of digital printing and the efficiencies of conventional printing methods. So that enables the ability to address a diverse sort of label need out there in terms of production.
There will continue to be an emphasis on sustainability in terms of reducing waste and enabling eco-friendly technology. That's big for us at Konica Minolta. Our toners are made from Bio-mass plant material and no VOCs are released in the printing process.
Stéphane Royère, head of business area packaging and print international sales and marketing
As we look ahead to 2025, the label industry is set to embrace a transformative phase driven by evolving consumer expectations, technological advancements, and sustainability imperatives. At Kurz we see three key trends shaping the future of labeling.
First, sustainability will remain a driving force. Brands are increasingly committed to reducing their environmental footprint, and labels are no exception. Circular materials, eco-friendly finishes, and recyclability will become standard. At Kurz, we are actively implementing our ‘slim program’, a PET reduction plan designed to minimize the use of carrier material in the industrial cycle. This initiative underscores our commitment to innovation without compromising on the environment.
Second, digitalization will redefine efficiency and customization. Smart labels equipped with QR codes, RFID, and NFC technology will provide enhanced consumer interaction and supply chain transparency. These technologies will enable brands to meet growing demands for transparency and interactivity while optimizing production processes.
Lastly, premiumization will grow. Even in an era of sustainability, brands strive to stand out. Advanced decoration techniques, including hot stamping, cold transfer, and increasingly popular digital embellishment, offer brands the ability to combine tactile finishes with brilliant designs. Premium decoration will play a key role in capturing consumer attention.
At Kurz, we are excited to lead the way in crafting innovative, sustainable, and impactful solutions for the industry in 2025 and beyond. We are thrilled to showcase these innovations at the upcoming Labelexpo in Barcelona.
Sérgio Ramalho, production manager
2025 is calling, and it demands bold action. Europe’s leading economies are under strain, global competition is fierce and challenges are mounting. But challenges are opportunities in disguise. This is the time to rise above, and at Lemorau, we’re ready to lead. Imagine reducing operator errors by 90 percent. Not just an improvement - a transformation. It’s not about keeping up - it’s about setting the standard.
Artificial intelligence is no longer optional; it’s essential. AI is the force that drives smarter, faster and more efficient operations. It doesn’t replace humans; it empowers them. It minimizes mistakes, streamlines processes, and unlocks potential we didn’t know we had. It’s the spark that transforms ambition into results.
At Lemorau, we’re not just building machines; we’re shaping the future of productivity. Our innovative technologies are designed to boost efficiency, reduce waste and help businesses thrive in any environment. We want our customers to lead the competition by combining precision engineering with cutting-edge technology.
Success doesn’t wait for the cautious. It rewards the bold, the fearless, and the innovators who dare to dream bigger. The future isn’t something we enter; it’s something we create. Let’s build it together.
Karsten Kejlhof, CCO
The outlook for the label industry in 2025 is shaped by increasing demands for efficiency, sustainability and cost control. As production lines face rising pressure to deliver higher output with minimal downtime, improving Overall Equipment Effectiveness (OEE) has become a top priority. Lundberg Tech recognizes that automation is key to addressing these challenges.
By implementing automated waste handling, such as in-line matrix and edge trim removal systems, manufacturers can reduce the number of stops needed to manually remove matrix rolls. These systems seamlessly remove production waste, preventing stops that cause downtime and inefficiencies. This results in smoother operations, reduced operator workload and improved uptime.
Automation also contributes to better material utilization by reducing the virgin material wasted each time a press needs to be restarted.
In 2025, Lundberg Tech believes the label industry will increasingly embrace automation to remain competitive. Lundberg Tech’s expertise in automated waste handling and waste management ensures that label manufacturers can meet growing market demands while optimizing OEE, achieving sustainable growth, and reducing operational costs. The future lies in smarter, cleaner, and more efficient production environments.
MM Pharma & Healthcare Packaging
Simon Halsey, product development manager
With the global pharmaceutical market projected to exceed 1.5 trillion USD by 2026, the demand for advanced labeling has never been stronger. This growth, combined with evolving regulatory requirements like the EU's Falsified Medicines Directive and the US Drug Supply Chain Security Act, is driving unprecedented innovation in materials, production processes and smart technology integration.
Rather than incremental changes, we’re seeing a fundamental shift in how pharmaceutical labels are conceived and produced. No longer just carriers of basic product information, labels are becoming sophisticated tools for patient engagement, supply chain security and sustainability. These developments are creating exciting opportunities across the wider labeling industry as solutions conceived for pharmaceutical applications find new uses in other sectors.
In general, the pharmaceutical sector has typically been slow to react to global sustainability trends, but this is changing. While producing labels and packaging with fewer total resources, it’s vital that quality and patient safety are never compromised. We're witnessing exciting developments in new sustainability-focused materials that don't sacrifice performance - from innovative translucent cellulose materials offering a great way for pharmaceutical businesses to reduce reliance on plastic to temperature-activated wash-off adhesives that enhance recyclability while maintaining performance.
In another example, digital printing technology is being utilized to maximize production efficiency. These systems enable automated color management and real-time print quality monitoring, reducing setup time compared to traditional methods and, in turn, reducing energy use during production. For clinical trials and personalized medicines, where smaller batch sizes once meant increased waste, we're now seeing remarkable material efficiency while maintaining the highest quality standards.
The stakes are high when it comes to pharmaceutical security. With counterfeit medicines costing the European pharmaceutical industry 10.2 billion GBP annually according to the European Union Intellectual Property Office (EUIPO), we're seeing remarkable advances in authentication technology.
Today’s pharmaceutical labels now incorporate multiple layers of security - from sophisticated micro-optic elements that enable intuitive, at-a-glance authenticity validation to covert features requiring inspection or detection tools, color-shifting inks and tamper-evident materials. The real innovation lies in how these features work together as layered technologies to best combat attempted counterfeiting.
Smart label technology is transforming patient care. With over 85 percent of smartphones now NFC-capable, we're able to create labels that serve as a direct communication channel between pharmaceutical companies and patients. These smart labels can deliver everything from dosage instructions to video demonstrations while monitoring storage conditions for temperature-sensitive medications.
The technical challenges are significant - precise inlay placement and specialized inlay protection during conversation require expert knowledge and advanced manufacturing techniques. Specialized die-cutting systems now feature micro-adjustment capabilities that ensure precise cuts without damaging sensitive and valuable RFID components.
The pharmaceutical labeling sector faces unique challenges, but these are driving innovation that benefits the entire label industry. According to The Brainy Insights, the anti-counterfeit packaging market alone is projected to reach 124.5 billion USD by 2033, growing at 13.15 percent CAGR, and this growth is driving the development of integrated technologies that combine sustainability, security and smart technology.
Production efficiency remains key to making these advanced technologies viable. New automated inspection systems, for example, can now verify multiple quality parameters simultaneously - from checking security feature presence to confirming RFID functionality - at full production speeds.
As we move through 2025, we'll see these innovations increasingly adopted across other sectors where security, sustainability and supply chain visibility are priorities. The technologies we're developing today in pharmaceutical labeling are shaping tomorrow's wider industry standards.
Manish Kapoor, sales manager
A continued shift towards short-run flexible packaging is anticipated, driven by growing demand for wider presses (430, 500, 550, and 650 mm). More well-established PS label converters should likely focus on consolidating relationships with reliable, long-term customers who value consistency over short-term cost savings. This approach may support a healthier, more stable industry despite economic pressures and high competition, fostering resilience for converters and suppliers alike.
Marco Calcagni, sales and marketing director
The global printing market continues to evolve rapidly, shaped by consolidated trends such as digitalization, sustainability and traceability, together with the everchanging geopolitical scenario.
For 2025, I foresee significant growth in special applications and added-value configurations featuring hybrid technology, complex in-line converting and ancillary units, driven by the demand for constant seeking differentiation and faster turnarounds. Omet's focus on innovation will remain pivotal, with our machines offering revolutionary efficiency, precision, and adaptability to meet these vital needs, helping our customers stay competitive in the market.
Amid an increasingly competitive landscape, service excellence will play a decisive role. Omet's customer care division, integrating advanced diagnostics, AI-driven support, and tailored assistance, will be critical in driving customer productivity and satisfaction. Furthermore, our Training Academy will empower operators with the skills needed to maximize the capabilities of our technologies.
Strategic partnerships and collaborations will also define the future. Our work with Durst, exemplified by the success of our hybrid solutions, demonstrates how combining expertise can yield groundbreaking results. We anticipate a growing emphasis on sustainability, pushing us to innovate further in eco-friendly technologies and processes.
As we approach 2025, Omet will continue to champion customer-centric innovation, offering flexible, high-performance solutions that not only address today's challenges but also anticipate tomorrow's demands, ensuring lasting success for our clients and the industry.
Naimish Patel, vice president of sales
The rise in competition and shortage of skilled labor has pushed technology innovations in 2024, and we predict that the industry will focus on adapting Generative AI and all-in-one-order management systems to enhance efficiency.
We at OnPrintShop, Radix predict that the trend in 2025 will be to implement these technologies in daily operations. We already have integrated generative AI-driven features in our one-stop web-to-print products. Our users are responding overwhelmingly, and this has started a new era in the industry.
Professional print product designers are utilizing generative AI to come up with new ideas for product designs and create them quickly. We can witness the industry leaning towards the fusion of AI in the workflow.
Another trend that is expected to reshape the print industry is the order management ecosystem. Until now, print shop owners had to manage multiple tools and resources for the day-to-day operations, but now one-stop web-to-print products like the one from OnPrintShop are offering a single dashboard from where you can not only manage multiple processes but multiple stores too with the least resources. Streamlining the multi-store workflow from one dashboard will be among the top priorities for the print industry.
Bruno Millery, sales and marketing director
In 2025, synthetic paper manufacturers will face several challenges. The demand for sustainability will grow, pushing manufacturers to develop more eco-friendly synthetic paper options and recycling. The competition from alternative materials, such as biodegradable and barrier papers, will intensify in some applications due to the rise of new directives like PPWR in Europe, requiring companies to adapt to the market environment. The rise of digital printing technologies will require us to adapt quickly to ensure filmic product compatibility and performance, as digital technologies offer faster turnaround and customization. Lastly, the visibility remains low despite a positive CAGR of our market and uncertainty could prevail on the global trade front after the US election and Europe instability.
The Polyart Group (Arjobex, MDV, Tech Folien and Reisewitz) is well-positioned to respond successfully to these challenges. We are a diversified group in HDPE/LDPE films and specialty papers with a global presence. Thanks to our customers, we have anticipated future label and packaging demand for responsible products by adopting premium PCR/PIR sourcing for our films like r-Polyart and resistant paper for our specialty papers to complement films like Fiberskin. Finally, all our ranges will be digitally compatible very soon.
Stefano Mercante, marketing director
2025 promises to be a year of uncertainty for the printing and packaging industry, continuing the trend already observed in 2024. Economic instability will make it difficult to make reliable forecasts, with prospects of sometimes significant declines in some market segments. Operating in such an environment will require the ability to react quickly to unforeseen changes.
Nevertheless, some consolidated trends are emerging. The demand for machines and technologies increasingly customized to the needs of end-users will remain a key factor in standing out in an ultra-competitive market. Flexibility, special machining and customized runs will become real strategic elements.
In parallel, process automation will play a central role in reducing waste, optimizing production efficiency and maximizing plant performance. This drive for innovation also finds an important moment in Labelexpo Europe, an event that will stimulate new collaborations and showcase cutting-edge technologies.
In this complex context, our offer stands as a strategic lever: with tailor-made automation and innovative components, we support customers in successfully meeting market challenges, ensuring greater efficiency, reliability and responsiveness.
Alan Harris
Demand for equipment such as custom bespoke pilot coating machines, which enable users to determine the quality and undertake monitoring and trialing of more sustainable materials, has been an important driver of growth in 2024.
This trend is surely set to continue throughout 2025 as converting moves towards using more sustainable substrates and consumables. AI will play an increasing role as a helpmate, particularly in the development or modification of new or existing chemistries.
Grzegorz Dołbniak, CEO
Driven by technological advancements, evolving consumer preferences and a growing emphasis on sustainability, the industry will experience both growth and challenges in 2025.
A key trend shaping the landscape is the increasing importance of collaboration and synergy between industry players. Label converters, printers, and material suppliers are forming strategic partnerships to address the growing demand for customized, sustainable, and efficient technologies. This collaborative approach will accelerate innovation, improve efficiency, and drive the adoption of eco-friendly practices.
By working together, we can unlock new opportunities and overcome challenges. Synergy is the key to success in today's competitive market.
Personalization, shorter run lengths, and sustainability will continue to drive the industry. However, economic uncertainties and geopolitical factors may impact growth.
By embracing innovation, sustainability, and collaboration, the label printing industry can navigate these challenges and emerge stronger than ever.
Lisa Pruett, president of packaging and labels segment
The rapid automation of packaging and labeling operations has been a game-changer for companies grappling with labor shortages, rising and evolving consumer demands, and ambitious sustainability goals. In 2025, companies will prioritize the implementation of automation to fill skills gaps, meet stakeholder expectations and enhance productivity.
The latest generation of label presses and converting equipment features advancements in production speeds, make-ready time and overall operational efficiencies. The labeling facilities of the future will also offer flexible layouts through modular equipment and smaller footprints, helping companies remain agile to customer needs. Automation is enabling companies to fill labor gaps, allowing operators to focus less on repetitive and routine tasks and more on higher-level oversight.
Companies can also implement automation with sustainability in mind. The ability to closely monitor and re-calibrate lines to minimize waste, optimize efficiency and reduce energy consumption can significantly impact the carbon footprint of packaging and labeling operations. With 2025 and 2030 sustainability goals on the horizon for many, companies will be making automation a significant part of their sustainability strategies.
Dan Halkyard, senior director of product development
2025 will continue to see transitions in flexible packaging away from single-use plastic that ends up in a landfill to more sustainable solutions like paper-based pouches. Paper packaging brings a circular economy to life. From the renewable resource of trees to the package’s end-of-life, paper packaging is potentially recyclable or compostable.
Employing downgauging as a sustainable package strategy. Using less material uses less resources in the creation of a package. Lower weights mean increased storage and transportation efficiency. Single-use packaging means less waste at the package’s end of life as well as lower food waste.
Increased use of recyclable and compostable packaging. Demand is still high for these enhanced end-of-life packages. These solutions should increase as consumer education, facility identification systems, and infrastructure improvements allow for contaminant-free recycling, repurposing, and composting of these package types.
More PCR content packaging. Demand continues to increase for post-consumer content packages as sustainability does not depend on the end-of-life infrastructure for disposing of these packages after use but rather on the creation of the package and the contents used to make it. By using a percentage of post-consumer content in a package, we use less virgin feedstock, thereby reducing demand on our natural resources and solving the problem of what to do with post-consumer package waste.
Increased use of mono webs for packages. Much of today’s packages are made from multi-layered structures with different plastic film layers or paper and plastic extrusions or laminations. When you mix plastics such as polyethylene terephthalate (PET) and polyethylene (PE), these types of duplex packages cannot be recycled and will end up in a landfill. You can effectively recycle them by making a PE monoweb structure or a paper monoweb structure with a slight amount of barrier or sealant layer. The trick is to make these monowebs as functional and cost-effective as multilayered solutions. That’s not to say brands and consumers won’t pay more for improved sustainability in their packaging, but the price premium must be weighed against the benefit and demand.
A more educated consumer. Each generation is getting smarter about not only what goes into the food they eat but also what goes into the package that holds the food and how to dispose of it properly. This holds true for all types of packaging. Some examples are commercial applications, such as mailing packaging where we have seen improvements in downgauging, compostable peanut insulation, and PCR content effectively being used for pharmaceutical packaging where compostable packaging is being effectively promoted to health food brands whose consumers want sustainability.
Richard Millington, managing director
Industry 4.0, automation, efficiency and consistency are the names of the game. These were key trends in 2024 that will continue well into 2025 and beyond. With digitalization reshaping the landscape, we can expect the further development of data-driven production practices and automated processes to accelerate the manufacturing process and boost efficiencies significantly.
As competition intensifies, productivity, flexibility, and agility will be crucial for companies across the label and packaging sectors. Embracing these advancements isn’t optional—it's essential. Sandon Global is committed to staying at the forefront, with plans to revolutionize our anilox manufacturing processes to better serve our global print customers.
Label design will evolve to become ever more sophisticated in terms of graphics, colors and embellishments. In turn, flexographic printing will advance with next-generation press, plate, inks and anilox technologies. However, it will be industry collaboration across the supply chain that innovates to achieve the quality, consistency and repeatability that brands demand.
The skills gap is perhaps the most critical challenge facing our industry. Whilst automation and AI alleviate some pressures, we still need to attract, develop and retain the next generation of print experts to ensure a vibrant future for the label industry.
Juan Cano, director of marketing and business development
At Screen, the shift from traditional offset to digital printing continues to accelerate, driven by advancements in digital inkjet technologies. Improvements in print quality, speed and substrate flexibility are making digital technologies more profitable for increasingly popular custom or short-run label orders as traditional analog printing equipment becomes less readily available.
Automation is a key factor driving this transition, minimising operator intervention, reducing waste, and enabling efficient production processes. Advanced digital printing workflow management tools support faster, more cost-effective delivery of high-quality labels while meeting the growing demand for reliability, flexibility and customization.
Another key shift we expect in 2025 is the drive toward new sustainability initiatives. Digital inkjet’s on-demand printing reduces waste and energy consumption, and its compatibility with a variety of recyclable and eco-friendly materials can further help lower a business’s carbon footprint.
As digital inkjet technology continues to advance, it will enable label printers to adapt quickly, innovate sustainably, and meet increasing market demands for customised, high-quality label printing technologies in 2025 and beyond.
Amit Khurana, CEO
In 2025, sustainability will dominate industry actions and promotions. The Alcobev sector is moving away from secondary packaging, enhancing the focus on premium primary packaging and label printing. Growth in online D2C brands will continue alongside a strong trend toward premiumization across consumer categories.
Campaigns like #LabelPadhegaIndia are driving awareness of food safety, increasing scrutiny of brand credibility and encouraging loose products to adopt branding and packaging.
Alexandre Geffard, regional manager
In 2025, sustainability will dominate the printing industry's agenda. Increasing pressure from all actors—brands, governments, and consumers—will make more and more eco-friendly practices essential rather than optional. Carbon footprint reduction, combined with maintaining high-quality results, will become a primary focus. The complete lifecycle of packaging, including upstream and downstream considerations, will gain attention, with the luxury sector driving demand. While certifications will be increasingly required to validate achievements, decorative finishes on premium packaging will remain vital differentiators.
Meanwhile, digital integration will continue shaking the industry up. Printing houses will continue leveraging AI for process optimization, boosting efficiency as the demand for personalized and on-demand printing grows. Brands are prioritizing unique designs, challenging printing companies to deliver with speed and precision. Embellishments will grow alongside this trend, with innovations expected to meet performance and customization needs.
Market consolidation in the packaging sector will accelerate, presenting challenges but also opportunities. As companies merge and expand internationally, new bridges will form between territories, fostering more integrated collaboration. However, the ability to meet local needs efficiently will remain critical.
Lastly, collaboration across the value chain will be key to success. Sharing data and insights will help tailor solutions, driving long-term partnerships and innovation. Companies that adapt to these trends with agility and a commitment to transparency will set the standard for the future of printing. In this context, communicating how packaging is made, its components, and its 3R potential (reduce, reuse, recycle) will become essential for building consumer trust and meeting regulatory demands.
Juan Kim, CEO
The global economy is projected to experience slow growth in 2025, with a forecasted GDP growth rate of 3.2 percent.
The decline in inflation rates and easing of monetary policies are expected to support this growth. However, challenges such as high debt levels and geopolitical risks may pose threats to economic stability.
The digital label printing and finishing industry is undergoing significant transformation.
Digital label printing is becoming increasingly popular due to its flexibility, efficiency, and ability to handle short runs. The market is expected to grow significantly, driven by demand for customization and faster turnaround. Brands are increasingly seeking personalized and customized labels to stand out in the market. Digital printing allows for highly customized products, catering to specific market needs and consumer preferences. More digital label presses will be installed for in-house label production sites like breweries, beverage, wineries, cosmetics and food. Demand for brand protection and security is another strong driving force for ‘print-per-use’ purposes.
Advances in AI and automation are streamlining the label production process. These technologies enhance precision, flexibility, and speed, making digital printing a cornerstone for businesses. More digital finishers will be adopted with appealing, intelligent features to allow man-less operation like automatic preflight, job change and depth control using vision and monitoring systems.
Ranesh Bajaj, director
There is a strong and growing demand for sustainable packaging processes. Consumers increasingly favor recyclable, compostable, and biodegradable options, driving label printers and converters to adopt eco-friendly materials and inks. Second is the rising demand for digital printing. Advancements in these make short-run jobs highly efficient and cost-effective, especially for small to medium-sized businesses.
As income and aspiration levels improve, a shift toward branded and quality products results in demand for premium packaging with embellishments and fine finishings. Furthermore, smart packaging technologies—such as QR codes, NFC tags, and AR integrations—are unlocking new ways to engage customers and enhance transparency.
Finally, printing and finishing process automation is essential for increasing operational efficiency and reducing labor costs.
Harveer Sahni, chairman
The make-in-India concept has caught on in a big way in the Indian label industry. From Labelexpo India 2022 to the recently concluded Labelexpo India 2024, the absence of European or American label presses was evident and the way forward is conspicuous.
The trend will grow, and we will see more and more Indian presence in exhibitions across the globe. The quality of these presses is reaching global standards. Besides the presses, flexible dies, tooling, finishing machines, inspection systems and the full range are now made in India.
Digital label printing will continue to grow, and transformation in the label converting segment will commence with increasing volumes and possibly a reduction in the prices of inks and consumables to bridge the vast gap in the cost of analog and digital label converting. Sustainability will also find imperative changes being enforced with the climate changes and environmental issues now affecting populations at large
Have you got thoughts of your own to share? We’d love to hear from you! Feel free to email us your predictions and insights for the year ahead to editorial@labelsandlabeling.com
.
Stay up to date
Subscribe to the free Label News newsletter and receive the latest content every week. We'll never share your email address.
