Bobst North America to open new competence center in Atlanta in April

Bobst North America has announced plans to launch a new competence center in Atlanta, Georgia.

Intended to be a hub of innovation for the US market, the center is slated to open its doors April 15-16, when visitors will be able to access live demos, expert presentations and networking opportunities, as well as gain insights into label and flexible packaging production.

Emilio Corti, regional business director, Americas, said: ‘We’re very excited to unveil the new Atlanta Competence Center, as we welcome visitors to two days of engagement, information, and experience. This event will mark the start of the center functioning as a prime hub of innovation for the US market, with easy access to our latest technologies, including the “One complete solution” for flexible packaging, digital printing technologies, and the Bobst Connect platform.’

This new center, about five times the size of the previous demo center in Alpharetta, Georgia, will feature Bobst’s flexo, digital, laminating and all-in-one printing capabilities for both labels and flexible packaging.

Corti added: ‘As a working environment, the center will enable us to support customers better and fully train operators to maximize their investments by ensuring greater efficiency, productivity, and sustainability.’

Additionally, brand owners and converters will have a chance to experience Bobst's packaging production technology firsthand.

CEO Jean-Pascal Bobst said: ‘Printers and brand owners in North America will have the opportunity to experience Bobst’s industry vision of shaping the future of the packaging world at the new Competence Center. This new state-of-the-art facility will not only be the ideal environment for customers to conduct trial runs and laboratory analyses, but it will also foster innovation and serve as the perfect setting for collaboration with leading industry partners.’