CCL provides sleeve labels for Southern Comfort’s Christmas campaign

CCL Decorative Sleeves created a limited edition full body label sleeve for Southern Comfort’s Christmas campaign. The label was used on the brand’s 70cl bottle and gave the impression that it had been gift-wrapped. 

Gravure printed in 50mym PET in rich red and gold tones, the sleeve extended the design of the neck wrap to the entire bottle with scenes and images of New Orleans, the birthplace of Southern Comfort. It was also printed with a registered surface lacquer to emulate the matt texture of wrapping paper. 

CCL Decorative Sleeves worked closely with Wax Communications, Southern Comfort’s UK agency, which developed the initial concept and artwork for the limited edition sleeve.

‘We wanted to ensure strong stand-out in store during the all-important Christmas trading period,’ explained Jamie Butler, Southern Comfort brand manager at Brown-Forman Beverages Europe. ‘We were delighted with the success of the limited edition bottle – the reaction generated by the sleeve was fantastic, with some of our customers selling out early.’ 

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