UPM Raflatac unveils new swatchbooks

UPM Raflatac has launched new swatchbooks for wine, spirits, beverage and premium labeling. They are available in a compact and larger-scale format in the EMEIA market, allowing printers, brands and designers to assess the texture, color and esthetics of a wide portfolio of high-quality label materials.

‘Swatchbooks are essential tools for printers and designers, providing both a visual and tactile feel of label materials. Our goal was to present our solutions in a way which is both user-friendly and uniquely inspirational for the target market,’ said Stefano Pistoni, senior manager for business growth for wine and spirits labels at UPM Raflatac.

The swatchbooks include UPM Raflatac’s SmartChoice paper and filmic products, helping brand owners to reduce their environmental impact through materials with recycled content and renewable or resource-optimized raw materials. Detailed product information for these products is accessible via QR codes throughout the swatchbook.

UPM Raflatac promotes its Carbon Action PP UCO, an ISCC PLUS certified bio-circular face film made with 30 percent renewable content on a mass-balance basis, enabling quantified carbon footprint reduction.

Forest Film, claimed to be the world’s first ISCC-certified wood-based plastic label material is also featured in the swatchbook.

The company has also included examples of Ocean Action, a certified label material developed to fight ocean-bound plastic pollution and Drops WSA PCR-FSC, a unique textured paper with 100 percent recycled fiber share.

To develop the swatchbook design, UPM Raflatac collaborated with multiple-time Pentawards winning design agency Maba, and Grafical, a printer which also participated in the project.

‘The beautiful design of the new swatchbooks is inspired by UPM's Finnish heritage and Nordic nature. This, combined with innovation and design traditions, is showcased throughout the new swatchbooks, featuring shapes that resemble Finnish lakes and an innovative, nature-inspired aesthetic,’ said Carles Anadon, senior manager for business growth for consumer labels at UPM Raflatac.