Constantia Spear delivers Dr Pepper retro design
Dr Pepper, the oldest major soft drink in America, has gone back to its roots with a retro glass bottle and a pressure-sensitive label featuring the nostalgic 10-2-4 motif.
The 10-2-4 feature derives from a slogan created in the 1930s ‘Drink a Bite to Eat at 10, 2 and 4’. The idea originates from research indicating that these are the typical times of the day an average person experiences fatigue.
Created using the same design used in the 1950s, Constantia Spear used clear material with three colors and a gloss varnish to produce the pressure-sensitive label. To finish the vintage look, the packaging features the use of a 12oz glass bottle.
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