AWA releases Labeling & Product Decoration Market Report 2025

AWA Alexander Watson Associates has released the19th edition of the AWA Labeling & Product Decoration Market Report 2025. It comprehensively analyzes the global labeling and product decoration market's recovery and its projected outlook for the coming years.

According to the report, after a challenging period in 2023 marked by an inventory buildup in Europe and North America, the labeling and product decoration market recovered in 2024. The global market grew by 4.8 percent, with a notable rebound in the pressure-sensitive label sector. This growth is attributed to stabilization across various label technologies, including pressure-sensitive and glue-applied labels.

Despite this recovery, the market continues to face challenges. While moderate inflation and steady global economic growth point to a potential soft landing, global resilience has exceeded expectations. Inflation has receded faster than anticipated, leading to more optimistic growth projections. The market is expected to experience a compound annual growth rate (CAGR) of 3.5 percent from 2024 to 2027.

The full report offers comprehensive insights into the labeling industry trends. It includes detailed analysis segmented by technology, region and end use to provide key market insights. It also includes an overview of the primary factors contributing to market expansion and potential investment opportunities.

The document features the Raw Material Trends & M&A Activity section, which provides insights into evolving raw material trends and market consolidation, including mergers and acquisitions.