Heineken France introduces limited edition labels

Featuring 15 different designs, each label is intended to communicate the character and quality of the Heineken brand and product it is decorating.

Through the labels Heineken speaks directly to the consumers, whether about its history, the recipe, or societal and environmental commitments. Examples include the Heineken star transformed to visually underline the statements made, from the melting silver star (referring to the glass recycling) to the image of founder Gerard Heineken.

The alternating designs were printed with gravure technology at CCL Label Meerane in Germany. The limited edition campaign is accompanied by a digital promotion campaign, #DerrièreMaBouteille – ‘behind my bottle’ – again communicating the commitments of Heineken France and its dedication for sustainable development.